Jon Loomer

JULY 2, 2015

” All Campaigns Dropdown. By default within the main “Manage Ads” view of Ads Manager, you’ll see a report broken down by campaign. At the left you’ll see an “All Campaigns” dropdown… You have the option to view results by… This Account. All Campaigns. All Ad Sets.

Facebook 114

Facebook CPA CPM Campaign 114

Jon Loomer

FEBRUARY 27, 2023

We know that there’s a huge hole in Facebook ads optimization if you optimize for surface-level metrics. If you set up a Traffic campaign, there are two primary ways that you can optimize: Link Clicks or Landing Page Views. Once the campaign was started, I went into Experiments to set up a new test. Even better?

CPM 193

CPM CPC Eventful Cost 193

Buffer Social

JANUARY 11, 2017

But fear not, once you get below the surface Ads Manager is an amazing tool, offering everything you need to optimize your ads and deliver successful campaigns. Chapter 3 : Facebook Ads Reporting : How to find specific campaigns, ad sets, or ads and the relevant data for your reporting. For campaigns, you can.

Facebook 40

Facebook How To Advertising Overview 40

Buffer Social

JANUARY 10, 2017

While the benchmarks will not tell you precisely how much your Facebook ad campaign will cost, they might be great reference points for your consideration. To help you understand how relevant your ad is to your target audience, Facebook provides a Relevance Score metric for each of your ads. 5 for a click).

Cost 40

Cost Advertising Price Facebook 40

Hootsuite

MAY 17, 2023

Not every campaign needs to be a potential Oscar nominee, okay? Facebook ads for real estate best practices Optimize for mobile Your ads should look great across all devices, but it’s especially important to ensure they’re mobile friendly. Then, consider mobile behavior. What each metric means?

Real Estate 104

Real Estate Examples HootSuite Facebook 104

Buffer Social

MARCH 22, 2017

But one stat really stood out to us: Square video (1:1) takes up 78% more real estate in a person’s mobile newsfeed than does landscape video (16:9). And with mobile content consumption on a dramatic rise, this felt like something we had to get to the bottom of. Mobile content consumption is exponentially increasing.

Video 111

Video CPM Real Estate Mobile 111

Oktopost

JUNE 28, 2022

Since Twitter is primarily a mobile platform, the platform supports professionals that like to be able to take their work anywhere. You wouldn’t publish a specific marketing campaign without understanding the metrics surrounding that campaign’s success. Measure Your Success.

B2B 153

B2B Tips Twitter Marketing 153

Convince & Convert

JULY 23, 2013

Over the past year, there has been a lot of venom thrown at display ads: people are saying that they don’t work on desktop and that they won’t work on mobile devices. Let’s take a look at five mistakes that are killing many of today’s display advertising campaigns. 2) Analyzing the Wrong Metrics.

Buy 137

Buy CPA Metrics ROI 137

agora pulse

JUNE 6, 2017

You can set automation rules at the campaign, ad set and ad level, giving you the power to automate at whatever level you require. Cost per Mobile App Install. Turn off your campaign, ad set or ad. You can apply rules to: All active campaigns. Cost per Website Registration Completed. Cost per Website Initiate Checkout.

Facebook 128

Facebook CPM Cost Notification 128

Buffer Social

SEPTEMBER 9, 2019

They are charged by CPM – cost per thousand impressions, meaning that you pay for a bumper ad for every 1,000 impressions of your video. And according to an AdStage report, in 2018 the average CPM on YouTube was $9.68. CPM, but Instagram, Twitter, and LinkedIn benchmarks are closer to $6.00. . Facebook is near $9.00

CPM 75

CPM YouTube Survey Mobile 75

Jon Loomer

FEBRUARY 17, 2017

“Broken” websites include those that take forever to load, aren’t mobile friendly, have broken pages, or are impossible to navigate. You’re not testing and experimenting enough: You ran one campaign, one ad set, or one ad and you didn’t find success. They are secondary or tertiary metrics.

Advertising 167

Advertising Facebook CPC CPM 167

Jon Loomer

MAY 20, 2015

Many advertisers are disappointed when they run campaigns that don’t yield the expected results. They assume that once they start the campaign, the money will roll in. Many advertisers ask me, “Why didn’t this campaign lead to conversions?” You could create the perfect campaign. Slang or no slang?

Cost 113

Cost Conversation Facebook Sample 113

Hootsuite

APRIL 8, 2021

Track the right performance metrics. With your goals defined, it’s easier to identify important social media metrics to monitor. These vary for each business, but in broad terms, plan to focus on metrics related to the social funnel. If you’re using paid ads, conversion metrics also include cost per click and CPM.

Instagram 145

Instagram How To HootSuite Hashtag 145

Hootsuite

SEPTEMBER 17, 2020

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. You’ll never spend more than a specific amount for that ad per day, helping you get a better sense of how much you should budget for your digital ad campaign. Cost-per-mille (CPM). Display campaign.

Adwords 145

Adwords Google Campaign Cost 145

Hootsuite

SEPTEMBER 9, 2020

This is an obvious choice for your first social ad campaigns. Facebook ads help you achieve one of three broad types of campaign objectives: Awareness: Build brand awareness or increase reach. This is a full-screen interactive or informational destination page within the Facebook mobile app. Source: Pew Research Center.

Advertising 145

Advertising Social Media HootSuite How To 145

Hootsuite

MARCH 2, 2020

TikTok calls itself the “destination for short-form mobile videos.” TikTok’s metrics are tricky to track. Average cost per one thousand impressions (CPM) is $10. Several musicians and companies like the NFL, Sunsilk , and Universal Pictures have run campaigns. Accurate pic.twitter.com/MdPeXse7nd. Here’s what we found.

Brands 145

Brands Meme Hashtag Remix 145