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Buzzwords Decoded: 32 Social Media Marketing Terms Explained

Ignite Social Media

How do you define Impressions in social media? While the various social networks have slightly different definitions, generally each time your content appears on someone’s screen, it’s counted as an impression. What does Reach mean in social media? How are Video Views defined in social media?

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Is Facebook advertising worth it?

Sherrilynne Starkie

The social network provides four ways to find and target the right people. The social network knows how each person uses Facebook, and the Engagement Custom Audience uses this information as targeting criteria. These tend to be lower in cost than CPC so work well with awareness objectives. The key is relevance.

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Last Minute Additions to Your 2018 Social Media Strategy

Ignite Social Media

In 2017, Pinterest announced that it was moving away from being a social network to be more focused on being a visual search engine. Additionally, we have noticed that CPC costs have been increasing as more advertisers begin to spend money on the platform. This means your approach for Pinterest needs to change.

Strategy 133
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Beginners Guide To Generating Leads On LinkedIn

Keyhole.co

One aspect of LinkedIn that sets it apart from other social networks is the opportunity to generate quality leads for businesses. Also, keeping an eye on the latest social media trends is a must if you want to get better reach from your audience. Did you know 89% of B2B marketers rely on LinkedIn for lead generation?

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Beginners Guide To Generating Leads On LinkedIn

Keyhole.co

One aspect of LinkedIn that sets it apart from other social networks is the opportunity to generate quality leads for businesses. Also, keeping an eye on the latest social media trends is a must if you want to get better reach from your audience. Did you know 89% of B2B marketers rely on LinkedIn for lead generation?

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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

How to track it: STEP 1 : Measure every mention your brand receives—direct and indirect—across your social networks. STEP 3 : Add your mentions and those of your competitors to get the total industry mentions. Doing so attaches the lead to a campaign. Cost-Per-Click (CPC). Instead, look to your CPC.

Metrics 112
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LinkedIn vs Facebook: Which Will be Better for B2B in 2021?

Oktopost

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . In terms of sheer magnitude, Facebook is hands down the biggest social network at 2.7

B2B 150