Campaign Cost Small Business Social CRM 
Webbiquity SMM
JANUARY 2, 2013
Social CRM is still confusing. Only 16% of companies say they currently have a social CRM system in place. 21% plan to implement such a system in the coming year, but another 17% “don’t know what a social CRM system is and why businesses need it.” iMedia Connection ). eMarketer ).
Convince & Convert
MAY 17, 2012
Are you evaluating user engagement over time or for a specific campaign? 5 for up to 5 social media accounts. Additional accounts cost $3 each. Best for : Managing a large number of platforms and social channels. Pros : Includes SEO tools for campaign research, management, and link monitoring.
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Bare Feet Studios
AUGUST 31, 2011
I mostly use it for two reasons: to support the small biz where I am checking in (I think this type of crowd-sourced marketing can be very useful to small businesses) and to market myself in subtle ways. But because the territory of social networks in general is still confusing and overwhelming (understandably so!),
Convince & Convert
SEPTEMBER 21, 2010
However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Unlikely at best. Unlikely at best.
Convince & Convert
FEBRUARY 23, 2010
I’m constantly referring back to Forrester’s POST methodology when planning campaigns. link] > @jaybaer [link] Stephanie Wonderlin Is Your Social Strategy Proactive or Reactive? link] Tim Underwood Is Your Social Strategy Proactive or Reactive? – [link] (via @jaybaer) randyx123 I like your post Jay.
Convince & Convert
APRIL 28, 2010
Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. Maybe it has to do with the size of the item or big ticket item (cost).
Convince & Convert
MARCH 3, 2010
I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing. Eventually, no.
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