Buzz Marketing for Technology

NOVEMBER 28, 2012

While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. So how are websites replicating—and advancing—the traditional focus group? We look at four ways that your website can replace focus groups: 1.

Focus Group 247

Focus Group Groups Groups Loyalty 247

Koka Sexton

JANUARY 5, 2023

By utilizing this data, you can develop campaigns that will yield the highest results and ensure that your time and resources are used efficiently and effectively. These include cost-per-lead, lead to opportunity conversion rate, and customer lifetime value. Campaign Performance.

Metrics 140

Metrics B2B ROI Advertising 140

Oktopost

MARCH 22, 2022

Strengthens Loyalty: By leveraging social media to drive more business, you can create customer loyalty and better understand your customers. Advocacy Marketing is Cost-Efficient: You can spend less on traditional marketing campaigns and advertisements when you convince customers to advocate for a brand.

Marketing 88

Marketing Loyalty Case Study Cost 88

Sprout Social

MAY 18, 2021

Setting your strategy and team up for social now, with formalized awareness campaigns, advocacy programs and expanded creative resources, is the best way to prepare for that inevitable evolution. Social serves as a brand’s largest, real-time focus group, yielding critical insights that inform departments outside of marketing.

Social Media 110

Social Media Team Focus Group Loyalty 110

Social Media Network Marketing

OCTOBER 15, 2010

Thus increasing the brand awareness, creating a positive brand perspective and thereby encouraging loyalty. Therefore, CRM software developers are creating tools that allow companies to locate, absorb and use the thousands or millions of messages about their company, products, advertising campaigns or reputation.

Social Media 101

Social Media Social CRM Repository Wiki 101

Sprout Social

DECEMBER 5, 2022

Before Sprout, I managed a viral social media campaign at Shedd Aquarium that was so widespread, it reached all seven continents—yes, including Antarctica. ?? And that can save you serious advertising costs—something your senior leaders will thank you for. Social media is an always-on focus group. Boosts transparency.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Social Media Network Marketing

AUGUST 14, 2010

Add to this just like any other marketing campaign we will require objectives and KPIs Key Process Indicators as well. There is lot of research and discussion going on in the area of 'how to arrive at a ROI for Social Media' There are two unique groups at the two ends of a spectrum. What are your thoughts? Do join in.

Social Media 93

Social Media How To ROI Reputation 93