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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. Those are among the many questions answered in the Content Matters 2023 Report from WordPress VIP.

Research 274
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5 influencer marketing KPIs to measure your next campaign

Sprout Social

What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns. In fact, depending on your campaign goals, a nano-influencer could be an even stronger choice. What are influencer marketing KPIs?

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Create the Ultimate Social Media Report That Impresses Your Clients (and Boss)

agora pulse

Create the ultimate social media report that can impress clients and colleagues alike by following these tips for social media managers. You’re also responsible for reporting on your results. Find out how to create the ultimate social media report that can impress clients and colleagues alike by following these steps.

Report 147
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What Is Social Media Analytics In 2022 & Why Is It Important?

Keyhole.co

A typical social media analytics report looks like this: Source. When you understand which efforts aren’t working, you can tweak your strategies accordingly to enhance the performance of your campaigns and overall ROI. Analysis of paid campaigns. CPM shows the effectiveness of your ad in luring people to take action.

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LinkedIn vs Facebook: Which Will be Better for B2B in 2021?

Oktopost

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. LinkedIn, by their own reporting , has 706 million. When you want to get your name out there in a big way, Facebook gives you a better reach for your dollar with its considerably lower CPM. billion users.

B2B 152
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The Future Of Display Advertising (It's Bigger Than You Think)

Twist Image

Banner advertising (or display advertising) has a bad rap with consumers, but it's a driving force in the advertising community. Yesterday, AdWeek reported that outgoing Google CEO, Eric Schmidt presented a keynote address at the Interactive Advertising Bureau 's annual leadership meeting in California. It's just too hard. advertising.

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$300 Spent to Reach 100,000 Facebook Followers in 30 Days

Jon Loomer

Let me walk through how this campaign was set up, my expectations, and what actually happened during those first 30 days. I created a campaign using the Reach objective. I would eventually remove in-article placements since I was getting reports of people seeing my ads multiple times there. The CPM was an insanely low $.56.

CPM 209