Koka Sexton

DECEMBER 20, 2009

Social Media Marketing Campaigns: How to Set Goals and Define Your Target Market From DoshDosh: This article talks about the most common goals for social media marketing and includes suggestions on how you can determine your target audience. The blogs are listed along with links to reviews of the blogs. Use get_bookmarks() instead.

List 96

List Social Media Case Study Wiki 96

Sprout Social

MARCH 13, 2017

For local businesses that might mean Yelp, Google and FourSquare. Notice how the Constant Contact testimonial points out specific results they saw—more engagement for their campaigns. We use a similar approach with our customer case studies, like this one from Trello. Social Media Following.

Conversation 111

Conversation How To Review Influencer 111

Laurel Papworth

JUNE 11, 2012

A hands on, practical computer class on Google Plus ( half day ) and some short 2 hour howto sessions ( demonstration ) on Pinterest Foursquare and Facebook Timeline for Business. Foursquare Social Media Marketing Workshop. Why not spend a couple of hours learning about popular retail review site, Foursquare?

Foursquare 91

Foursquare Training Google Social Media 91

Webbiquity SMM

SEPTEMBER 12, 2011

Social Media Case Studies. The Fantabulous Lists of Social Media Case Studies by Social Media Today. Giedrius Ivanauskas supplies 17 lists of social media case studies such as WOMMA’s Case Study Library and 35+ Examples of Corporate Social Media in Action from Mashable.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Convince & Convert

JUNE 21, 2013

This week: From ExactTarget , a case study about mobile optimization and Careerbuilder’s Responsive Email Design Results. From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. via Foursquare Time Machine. Holy Social!

Engagement 120

Engagement Foursquare Case Study Instagram 120

Convince & Convert

JULY 22, 2010

Even the big marketing players are still figuring this out, though the recent Old Spice campaign has done a lot to show how companies are conversing with users in new ways. Building Lasting Customer Relationships – [link] Great case studies from @stickystimuli [link] Social DJ RT @jaybaer: Are you a 1 click stand?

Social Media 129

Social Media Strategy Influencer Case Study 129

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Implementation and Execution 7 Reasons Why Social Media Marketing Campaigns Fail, and How to Fix them (Stuntdubl): Todd Malicoat never blogs, but when he does, he writes great posts like this suggesting that if your social media marketing campaign is failing, you may have had the wrong strategies in place.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

JANUARY 5, 2012

The newsletter, which was sent within the first week of the month, would include new research findings from surveys conducted by research groups such as the Pew Research Center, new discoveries from a marketing firm’s eye tracking study, or data that was recently culled across a multitude of SEO agency case study reports.

Marketing 264

Marketing SEO Case Study Small Business 264

Kikolani

AUGUST 20, 2010

Why you don’t need to blog everyday – a small case study on bloggers who write daily vs. those who do not. How an online retailer can evaluate the ROI of a link building campaign – if your client ever wonders how effective their link building is, here is a way to measure. Social Media / Social Networking.

Mashup 126

Mashup Resources Foursquare WordPress 126

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Growing Your Business: 5 Tips from the Founder of Foursquare (Mashable): Dennis Crowley knows his stuff, and he’s given some good and creative tips to build visibility to his business. Hey, Foursquare was pretty small once! can benefit from online marketing. They’re lucky to have him! Social Media: Measurement and ROI.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Convince & Convert

MARCH 3, 2010

Combined with the new geo-targeted social interaction tools like Foursquare and Gowalla, and the just over the horizon technology of QR codes , social graph portability and the “site-less&# Web (as Paul Gillin calls it ) is an area that smart agencies need to know now. so to carve it out is sensible. Eventually, no.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Kikolani

SEPTEMBER 10, 2010

Case Studies. 100 million checkins have been made on FourSquare at 5.6 Fetching Friday – Resources Mashup & Best YouTube Campaign Ever. Analyticals, Directors. PowerPoints. Influencers, Directors. Press Releases. Amiables, Influencers. All types (especially because blogs can have different types of content).

Mashup 116

Mashup Resources WordPress Press Release 116

Kikolani

OCTOBER 22, 2010

Why I deleted my Foursquare account – geolocation is hot, but I don’t need to have a Foursquare account to evangelize its importance. How Twitter helped the Discovery Channel during a hostage crisis – a case study of social media’s place in an extreme crisis situation.

Mashup 139

Mashup Resources Picasa SEO 139

Kikolani

NOVEMBER 29, 2010

Her blog based on the book, Stories That Sell Guide , covers B2B marketing, case studies, leveraging customer stories, video testimonials, and more. Her latest posts include Why Companies Need to Free Their Case Studies , Traits of the Perfect Success Story Interviewee , and What’s Missing From This Ad.

Blogger 168

Blogger SEO Consultant WordPress 168

Convince & Convert

JUNE 21, 2012

Their whole marketing campaign is around “it’s not for you, ladies,” but you defy their personas. I’ve seen the case study from Coke. Have you ever done a Shazam campaign? Jay : Do you do similar reputation management stuff on Yelp and Foursquare, reviews and tips?

Radian6 119

Radian6 Social Media Statistics Company 119

Kikolani

JULY 2, 2010

Developing a custom link building campaign – from evaluating your resources to the plan of action. Natural link building fails – a case study on how listening to Google’s advice simply doesn’t work. Matt Cutt says don’t use nofollow for internal links – EVER.

Mashup 123

Mashup Newsletter Resources iPad 123

Techipedia: Tamar Weinberg

SEPTEMBER 15, 2010

Around that time, though, I noticed that TLC was promoting Foursquare as Facebook within their TV programs. On multiple occasions, I noticed an overlay during their episodes that encouraged users to follow them on Foursquare with a link to a Facebook.com address. The FourSquare/Facebook issue is at best a confusing promotion.

Social Media 217

Social Media Foursquare Marketing Flickr 217

Convince & Convert

APRIL 22, 2010

In some cases these are members of the media. In other cases, they are the new influencers, bloggers and taste-makers. Social Campaigns & Apps (social media marketing) In this approach, you’re using contests, promotions, offers, and self-contained applications and widgets to promote your company or product.

Social Media 129

Social Media Social CRM Loyalty Web 2.0 129

Waxing UnLyrical

APRIL 2, 2016

So while you might see terrific campaigns that look like they were a lot of fun to work on, if we can’t see how they actually tied back to business results they’re a waste of time. In fact, one of its most successful campaigns, “ Small Business Saturday ,” has been running for the better part of a decade now.

Strategy 100

Strategy Case Study Collaboration Communities 100

Convince & Convert

JUNE 14, 2012

Things do have to go through various approval processes, especially if we’re talking about specific things that are going to be happening or specific campaigns that are running for the show. Jay : Yeah, it’s a great case study for you going forward now too to evangelize internally. It makes it all very, very real.

Hashtag 116

Hashtag B2B Social Media Metrics 116

Convince & Convert

JUNE 16, 2010

Here’s a crazy one: An online hardware goods retailer that accidentally left their snow shovel AdWords (paid search) campaign running in spring months. Rather to organize yourself… your department… and/or your company in a way that makes this part of the daily routine. In fact they had INCREASING demand for shovels in N.

Social Media 120

Social Media Strategy Mobile Consultant 120