Ad Opportunities on Twitter, Foursquare and Tumblr
AUGUST 24, 2012
We’re in a competitive landscape and thereby the placement of ad campaigns can carry along a great effect. In this post, we look at the ad opportunities on Twitter, Foursquare and Tumblr, beginning with Twitter that offers three different ad products. Impressions on re-tweets are free, which can contribute to extending the reach and not least cost-effectiveness of a given campaign.
Nissan’s SUV Campaign – A Step Ahead in Customer Engagement
MAY 5, 2011
Tweet Nissan’s online campaign for the launch of Xterra SUV in early March this year in Middle East, caught my attention for being an interesting example of well-executed customer engagement and interaction. This campaign engages perspective customers in a dialogue by giving them a chance to interact virtually with the vehicle. Foursquare Teams Up with American Express.
Social media training on Foursquare Google Plus Pinterest Facebook Training for June and July 2012
JUNE 11, 2012
Here are some social media courses for you (or perhaps, for someone you know) for June and July. A hands on, practical computer class on Google Plus ( half day ) and some short 2 hour howto sessions ( demonstration ) on Pinterest Foursquare and Facebook Timeline for Business. Foursquare Social Media Marketing Workshop. Google Plus Business Page training and computer workshop.
What We Can Learn from Walmart’s Bazillion Dollar Facebook Campaign
MAY 30, 2013
Or Pinterest, Foursquare, Instagram, or any of a thousand different sites. The post What We Can Learn from Walmart’s Bazillion Dollar Facebook Campaign appeared first on Navolutions. Social Media advertising facebook public relations Small Business SMB social media social media campaign strategies strategy Wal-mart Walmart Or Twitter. Like Walmart on Facebook? either.
The Year of Social Media 2010 [infographic]
DECEMBER 30, 2010
We have chosen to include the most significant changes at different platforms, including Facebook, Twitter, LinkedIn, Foursquare etc. In addition, we have chosen a couple of great campaigns that went viral, such as “A hunter shoots a bear” produced by Tipp-Ex. And there’s no doubt that it is these campaigns that we share the most with our friends and network. Tweet.
How Social Media and Smart Devices Impact Consumers’ Buying Decisions [Infographic]
OCTOBER 3, 2012
One third of smartphone users have shared their location with a retail company using a check-in-service like Foursquare. By utilizing information obtained by social networks and analyzing the mountains of data traced from mobile devices, retailers can better understand consumer spending patterns, address potential needs and improve sales campaign targeting. Consumers go mobile.
Check In, Get Gumball: Geolocation Gets Interactive With Check’n Chew
The Realtime Report
SEPTEMBER 12, 2012
What happens when you put a classic gumball machine and Foursquare together? Geolocation service Foursquare has over 20 million users and allows users to check-in at locations. Check-ins are shared with friends on Foursquare and can also be shared on Facebook, providing free advertising for vendors whenever consumers choose to use the service. Why the gumball machine?
Cinemagraphs: The “New” Facebook Ad Format is Mesmerizing GIF/Video Hybrids
MARCH 2, 2015
It has helped luxury brands like Chopard to create cinemagraphs for organic social campaigns. Community Management Content Marketing Facebook Foursquare Google Google+ I forgot to categorize Instagram Linkedin Mindjumpers Mindjumpers Network Trends Twitter The cinemagraph is nothing new – it’s moving GIFs, but with the motion being restrained to just a few parts of the image. Honda.
Social, Local, Mobile: The SoLoMo Revolution
SEPTEMBER 10, 2012
The increasing popularity of location-based mobile social networks such as Foursquare, Foodspotting and Instagram, indicates more than ever that this is the future. For inspiration, check out for instance H&M’s recent SoLoMo campaign run in New York, L.A. The rise of smartphones has paved the way for the SoLoMo revolution. SoLoMo and location-based engagement.
Foursquare Reaches 100 Million Checkins
JULY 21, 2010
Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Popular Blog Posts About Social Media OliveWoo–The First Location-based Date Service » Foursquare Reaches 100 Million Checkins Posted by Anne Herngaard Jul 21st, 2010 Tweet Yesterday, the location-based network Foursquare hit the 100 million checkin threshold.
Unlocking the value of Foursquare « The Cube
JANUARY 28, 2010
Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Unlocking the value of Foursquare 28/01/2010 tags: Foursquare , Gowalla , location based social netoworking apps by Gemma Went For those of you not yet using Foursquare and other location based social networking apps, the presentation below from 22 Squared gives you a bit of background on what it’s all about. I’ve been trying out both Foursquare and Gowalla for a little while and can see great potential for brands using them in the future. Well done so far. what a year!
Gamification: Why Play?
JUNE 19, 2012
The post contained an infographic that predicted the most popular online activity and trend of the future to be location-based services such as Foursquare and Facebook Places. Take Foursquare as an example. Foursquare’s entire concept and business is built around gamification. Tweet A couple of weeks ago, I wrote a blog post about how people spend their time online. Gotchi.
50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
SEPTEMBER 12, 2011
The always-insightful Adam Holden-Bache contends that location-based services like Foursquare aren’t just for consumer marketers, and supplies ideas on how B2B marketers can capitalize such as through partnerships with non-competitive local businesses, incentives and rewards, and in event marketing (“Are you seeing a lot of your contacts attending certain business events? But 44.24
Integrating Social Media in Email Marketing Campaigns | Freelance.
Freelance Social Media
JULY 9, 2009
Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Integrating Social Media in Email Marketing Campaigns by Meghan on July 9, 2009 Online marketers are increasingly seeing the benefits of integrating social media into their e-mail marketing campaigns, a recent study by StrongMail Systems Inc. demonstrates. Media. Marketing.
Einstein Bagels and their Facebook Campaign | Spin Sucks
AUGUST 17, 2010
What kind of return-on-investment have you had through your Facebook campaign? A. I can’t get into specific details but I can tell you that we are pleased with the ROI on our Facebook investment. Q. What can you take away from this campaign to see success in your own initiatives? This year, Einstein Bagels ran a well-publicized campaign on Facebook, offering coupons for free bagels.
Roskilde Festival is on Foursquare
JULY 5, 2010
Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Defining a Strategy To Use Content In B2B Marketing Meet The Founder of The Bees Awards » Roskilde Festival is on Foursquare Posted by Anne Herngaard Jul 5th, 2010 Tweet I’ve been attending Roskilde Festival. The festival had its own Foursquare profile and had added tips for the different stages.
Foursquare and The New York Times Archive Would Be a Great Match
FEBRUARY 9, 2010
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Foursquare and The New York Times Archive Would Be a Great Match by Adam Sherk on February 9, 2010 Now that Foursquare is all the rage (or the bane of existence if you don’t like all those check-in and badge tweets invading your Twitter stream) news sites are looking at how best to leverage location-based social networks.
What is your secret ? Why Gossip can be good!
JANUARY 9, 2012
Whats your secret innovation, approach, service that you want to spread. 2) Then share it in ways that build interest, that build intrigue.did you hear about the Jimmy Choo, Chase the Choo campaign on the last podcast? If not listen to The Power of Foursquare podcast.its a corker! Social Media social media power of foursquare foursquare communication channelWhen people get together they talk, they share stories, they.well gossip! Gossip has a bad reputation yet it is in many ways at the core of how we pass information between our social network - offline.
ICYMI – Foursquare, Anniversary, Whatsapp and Bolt
JULY 28, 2014
Foursquare has revealed a sneak peak of its new app including a revised logo. Campaigns. Another vending machine campaign but with a nice twist from Colgate. Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week? Subscribe here. The headline? Thoughts.
Is Your Brand Socially Agile?
Convince & Convert
FEBRUARY 22, 2013
Andy White , Senior Manager of Social Media Marketing at M80 and creative genius behind Audi ‘s social media strategy, joins the Social Pros Podcast this week to discuss the importance of brand trust in a social media team, the thought process behind the successful #WantAnR8 campaign, and how Audi’s social agility lets him get things done. Andy White, Audi @white. Listen Now .
Fetching Friday – Resources Mashup & Best YouTube Campaign Ever
JULY 16, 2010
The Social Media Playbook – a free eBook on best practices for blogs, Facebook, Twitter, LinkedIn, Youtube, Foursquare, Buzz, and more. Here is the final video in a series of one of the funniest social media / Youtube campaigns of the week ever by Old Spice where they answered questions from Twitter, Facebook, and Youtube comments. This post is part of a weekly series, Fetching Friday, featuring the resources mashup, Blog World confirmed, and a farewell video from the Old Spice man on kikolani.com. The Resources Mashup. Blogging / Writing. How to combat the scam. Facebook.
Learning via the Social Media Game
Bare Feet Studios
JULY 25, 2011
Create audio-video stories of your projects and campaigns. FourSquare/Gowalla. Aloha HowTo Social Media #SBOSM facebook flickr foursquare instragram linkedin smcjournal smcobserver twitter ustream youtubeTomorrow I am working with an esteemed group of coral reef scientists here in Hawaii to illustrate various ways to use social media. It just shows you how much app and platform development continues in the sphere of online social networks and mobile options. And my savvy readers will recognize right away many more that I have not (yet!) included on this list. Listening.
50 Top Tools for Social Media Monitoring, Analytics, and Management 2013
MAY 12, 2013
Listening to what your customers, competitors, critics, and supporters are saying about you is key to getting great results from your social media campaigns. Alterian/SDL ($) | Alterian is now SDL, an integrated platform that blends the marketing analytics, campaign management, and social media capabilities from Alterian with those of SDL. based on your queries. Updates in real time.
Wendy's "Treat it Forward" on Facebook, Twitter & Foursquare for.
JUNE 15, 2010
Digitalia | Indianapolis Social Media Marketing « Social Media Citizens Hate BP + 4 Other Social Media News Items | Main | Social Media Weekly: 5 Stories You Need to Read » June 15, 2010 Wendys "Treat it Forward" on Facebook, Twitter & Foursquare for Fathers Day Frosty Weekend Wendys is asking people to "treat it forward" this Fathers Day weekend. Please try again.
10 Examples of Social Media ROI [Infographic]
SEPTEMBER 28, 2013
Although these are important components to track, a goal-based approach to ROI will help you better understand your results — your method of measurement must dovetail with the campaign goals you defined before embarking on a social media marketing program. Channels used: Foursquare, Twitter, and Facebook. Created “Foursquare Day” that increased hamburger sales 110%.
The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor
MARCH 30, 2016
Campaign Analysis. When you create a specific campaign, you’ll want to isolate activity based on this campaign and report on everything within the campaign. Tag Lines/Campaign names – There may be specific words that you can track that are used quite a lot with the campaign. Is all that social media activity paying off? Who is monitoring you?
Marketing Beyond Traditional Means
Freelance Social Media
JULY 8, 2010
Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Marketing Beyond Traditional Means by Justin on July 8, 2010 My post last week talked about Topeka Subways new Foursquare campaign. If you aren’t familiar with how to use Foursquare to market your business, we posted a quick tutorial here. Thanks again. Media. Marketing.
Social Networking Stats: Global Spending on Facebook Ads Increases 50%, #RLTM Scoreboard
The Realtime Report
JULY 21, 2014
Foursquare: 50 million users. via Foursquare. Related Stories 2014 World Cup: Social Media Campaign Round-Up Most-Tweeted Sports Event In History: Germany vs. Brazil Social Networking Stats: Faster Growth Predicted for Twitter, #RLTM Scoreboard. The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.23 billion monthly active users. via Facebook. YouTube.
3 Ways to Capitalize on the Opportunity Economy
Convince & Convert
JANUARY 20, 2011
Social media isn’t all about planned campaigns and editorial calendars. Jay was in downtown Flagstaff, Arizona, and used Foursquare to check in at a local restaurant. That type of rifle shot, competitive marketing would be unthinkable in the “real world,” but it happens every minute of every day on Foursquare and elsewhere. Opportunities Via Geography. quick check of Yahoo!
4 Tools to Streamline Your Social Media Outreach
NOVEMBER 6, 2012
In addition to the main players, it syncs with FourSquare, Flickr, Constant Contact, and WordPress, allowing users to pick and choose platforms and send updates to multiple accounts at once. Designed as a sort-of Constant Contact for the long-range social media plan, Vertical Response lets users schedule posts and social campaigns a month in advance. Here are four worth considering.
Social TV Analytics: Commercials Spur 145% Lift in Social Media Comments for Mike’s Hard Lemonade
The Realtime Report
JULY 18, 2012
Mike’s Hard Lemonade saw a 145% lift in social media comments during a recent TV commercial campaign, according to a recent case study by AdAge and social-TV analytics company Bluefin Labs. How often did that “exposed audience” talk about Mike’s Hard Lemonade on social media, both before and during the campaign? on 421 different telecasts.
Planned Parenthood Asks You To ‘Check In’ To Safe Sex
FEBRUARY 29, 2012
You can check in at your favorite coffee shop or gastropub on Foursquare. campaign, you can even check in to sex. You can check in to your favorite album or guilty pleasure reality TV show with GetGlue. Now, thanks to Planned Parenthood’s QR-coded condoms and their Where Did You Wear It? Yes, sex. website. People can even share their check-ins on Facebook and Twitter.
How Twitter Gentrified a City Intersection
JUNE 17, 2012
Designed by Finnish illustrator Kustaa Saksi and painted by Canadian street artist Patrick Thompson, beer company Molson M commissioned the artwork near the Toronto intersection of Church and King Streets to complement its social media campaign, “ Paint With A Tweet.” The above photograph was uploaded to a Google Maps server in June 2009. Everyone won. Connect on LinkedIn today.
Kill The Drudgery Of Social Media With IFTTT
JULY 9, 2014
Or capturing tweets from a hashtag campaign. Foursquare. You know what’s a huge time-suck? Social Social media drudgery. You know, the tedious and repetitive tasks that are part of every social media manager’s job. You have way more to offer the world than copy/pasting content from social media sites into spreadsheets. YOU have creative ideas that the world needs! Instagram.
BrainDump: 101+ Things You MUST Know About Social Media For Business
FEBRUARY 3, 2013
It’s a long-term commitment, not a short-term campaign. 3) Social media is about people. Twitter 27) Twitter is not just about people eating oatmeal and sharing where they checked in on FourSquare. FourSquare 70) Please don’t publish every check-in to Twitter and Facebook. 71) If you don’t know someone personally, don’t ask to follow them on FourSquare.
Why I List My Facebook Friends
AUGUST 18, 2014
If I want to know what people are talking about in the 1st Essex District, where I am campaigning to be State Representative , I visit 504 friends in a district list. Related Stories Follow Me, Friend Me, Do Me Wherever Why Foursquare and I Split Up 3 Reasons Why I Tweet. The feed also shows updates from brand pages after you click like. But, I do. Thanks for reading. Media Facebook
Social Networking Stats: World Cup Draws 58 Million Facebook Users On First Day, #RLTM Scoreboard
The Realtime Report
JUNE 16, 2014
Foursquare: 45 million users. Related Stories Social Networking Stats: Tumblr Draws Youngest Users Among Top 10 Social Platforms, #RLTM Scoreboard Social Media Campaigns Kick-Off 2014 World Cup Social Networking Stats: Millennials Are 56% More Likely To Find Brand Content On Social Networks. The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.23 billion monthly active users. via Facebook. YouTube. over 1 billion monthly unique users. via YouTube. Twitter: 255 million monthly active users. via VentureBeat. Qzone: 599 million monthly active users. via VK.
Twitter Grows by 75% in Mobile Audience, LinkedIn Close Second
OCTOBER 26, 2011
Since it is quite obvious now that users access social media very frequently from their phones and the percentage is increasing exponentially, now brands can use location based services to run their campaigns more frequently. Similar Posts: Foursquare Has Hit The 10 Mill Mark [infographic]. Tweet Twitter is now the fastest growing social networking site among U.S. million. million.
The Ultimate Guide to Social PR Strategy: A Blueprint for Success
APRIL 2, 2016
So while you might see terrific campaigns that look like they were a lot of fun to work on, if we can’t see how they actually tied back to business results they’re a waste of time. In fact, one of its most successful campaigns, “ Small Business Saturday ,” has been running for the better part of a decade now. GIPHY link. to get the good old word out. Listen.
The Rise Of Hispanics On Social Media
FEBRUARY 6, 2013
While the Hispanic community has been included in those marketing campaigns, few have been directed right at them. And apps like Facebook and Foursquare and helping them do just that. coffee shop, for instance, can use Foursquare to promote a free shot of espresso with every large coffee drink. Image Credit: Latism.org. Their $1.2 trillion market is nothing to be sneezed at.
Learn How to Measure What Matters
SEPTEMBER 19, 2012
He’s going to show you exactly how to set up goals in Google analytics so you’re tracking specific events, URLs, and campaigns right in your dashboard. Just checking these reports once a week will allow you tweak campaigns to be even more successful. It’s been three months since we’ve had a webinar (we took the summer off) and it was worth the wait! Strategy.
6 Reasons Social Media Sucks, But You Need to Use It Anyway
JUNE 20, 2011
That award you just won for your last brilliant email marketing campaign? Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. Image credit: Spin Sucks. It’s true that social media remains in many ways a sort of wild west. Reasons Social Media Sucks. 1.
Carlsberg Launches Crowdit: A Non-Branded Mobile App
OCTOBER 17, 2012
In short, think of Crowdit as a Foursquare for nightlife. Digital Platform Manager at Carlsberg, Martin Majlund, says: “We (Carlsberg brand portfolio) drive campaigns using the platform as a tool to drive traffic and therefore increase sales. We frequently see companies making use of mobile apps to promote their brand. Crowdit – the remote control to your nightlife.