Campaign Case Study Crowdsourcing Social Media 
Convince & Convert
AUGUST 14, 2014
To cast the final member of Season 13, Project Runway launched a Runway Redemption social media campaign on Instagram where fans could vote for their favorite of three aspiring designers. Held over the course of. Read the whole entry. »
Convince & Convert
DECEMBER 5, 2013
Movember may now be but a fond memory, but Mo’vangelists and content enthusiasts alike have a lot to learn from how the movement was driven online and through social media. the campaign is housed on the Harry Mustachio website , but also has a presence on YouTube through the agency’s account. Movember Introduces The Moscars.
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Audiense
APRIL 25, 2022
Be it using Twitter to tell a story or crowdsourcing content on Instagram, more brands are shifting their focus toward integrated marketing campaigns that allow them to generate buzz around new products and strut their stuff–both offline and online. Digital innovators are changing the face of marketing for fashion retail brands.
Convince & Convert
JULY 31, 2014
It’s five o’clock somewhere – especially when celebrity Chef Jamie Oliver decides to partner with Bacardi and turn over his popular “Drinks Tube” YouTube channel to the social media masses for a 5-day Cocktail Request Week. » Social Media Case Studies' In order to. In order to. Read the whole entry. »
Buzz Marketing for Technology
MARCH 30, 2010
And I stumbled upon this concept while working on a Facebook Ad campaign. Frankly that’s buyer persona gold for free from your Facebook Ad campaign. Let me know if you have tries this and how it worked out for you – who knows you might even be a case study in my upcoming book! Tweet This! Share this on Facebook.
Convince & Convert
JULY 6, 2010
She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Take a look at the company’s philanthropic endeavors and cause-related initiatives, especially in the area of Corporate Social Responsibility (CSR). Don’t be Shy.
Convince & Convert
AUGUST 13, 2015
It also involves folding SEO into your content, as well as getting the most out of social media, automation, and distribution. Lacking in resources, they recruited CrowdSource to help them expand beyond reviews and menus. After running an “Introduce Yourself” campaign, they collected 1,511 pieces of content.
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