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Social Media Outreach for Beginners

Sprout Social

Social media outreach is one of the best ways to form new relationships, increase engagement and get more eyes on your content. What is Social Media Outreach? Unfortunately some marketers use social media outreach as an opportunity to spam influencers. Should You Use a Business or Personal Account?

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An Introduction to Social Media for Business

Sprout Social

Despite the growing popularity, social media for business is still put on the back burner for a lot of organizations. However, social media can benefit businesses of any size. Social Media for Business by the Numbers. Being successful with social media for business comes down to creativity and engagement.

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The Nightmare Public Relations Professional and How to Stop Him

Techipedia: Tamar Weinberg

Brian Solis and Deirdre Breakenridge just published an excellent book, Putting the Public Back in Public Relations. A few months ago, Brian Solis talked about an off-topic pitch about a social network for plants. Somehow, I think nature lovers would be more interested in socializing shrubbery.)

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How to Improve Your Content Promotion in 10 Words (or Less)

Convince & Convert

But the second, and no less important, step is honing your outreach practices in order to earn placements with the publishers you’re targeting. The Challenge in Content Promotion Content marketing is booming, which means that you’re facing more competition than ever in publishers’ inboxes. Here’s why—and how.

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How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

He suggested that marketers should share it from corporate social accounts and with employees so they could choose to share if they wanted. Owned Media: Using Your Permission Marketing Assets. Most companies have: Some sort of social media presence (be it Facebook, Twitter, LinkedIn, Pinterest, Tumblr, etc.).

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4 Lessons from BuzzFeed’s Worst Headlines

Convince & Convert

As online publishers grow in both volume and reach, the Internet becomes increasingly saturated with content. For our data set, we turned to BuzzFeed, a publisher that dominates in social shares. It was one of the 10 lowest-performing headlines for three social networks: Facebook, Google+, and LinkedIn.

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45 Marketing Tools to Consider for 2017

Razor Social

You can connect up to 9 social networks and other online services (called ‘apps’) to your account. Brand24 is a social media monitoring tool that allows you to track mentions about your brand, or your competition, across social media channels, blogs, forums, photo sites, etc. BuzzStream.

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