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The Best Free (or Cheap) Tools for Blogger and Influencer Outreach

Adam Sherk

I’ve put together a list of the ones that I typically use and recommend to others. Twitter is often the easiest social gateway to finding bloggers since people with a blog tend to be on Twitter too. BuzzStream. BuzzStream offers nice functionality in this area. Each tool is free unless otherwise noted. Followerwonk.

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Prep work for your social media business presence

Socialmedia.biz

How will your social media outreach program stand out? T here is a lot of pressure today to get your business on social media — preferably the whole gamut of social platforms. Yet there is no reason to be on social media if you joined just so you can check it off of your to-do list.

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Social Media Outreach for Beginners

Sprout Social

Social media outreach is one of the best ways to form new relationships, increase engagement and get more eyes on your content. What is Social Media Outreach? Unfortunately some marketers use social media outreach as an opportunity to spam influencers. Make a Prospecting List.

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An Introduction to Social Media for Business

Sprout Social

Despite the growing popularity, social media for business is still put on the back burner for a lot of organizations. However, social media can benefit businesses of any size. Social Media for Business by the Numbers. Being successful with social media for business comes down to creativity and engagement.

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Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors

Writtent Blog

Focus on Metrics: Do you know which social media platform your customers are coming from? Are they on social media? Pricings, Discounts, and Annual Specials: Is this intelligence listed on their website? Social Integration: Are social media follow buttons included on site pages?

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15 Blogging Secrets Even Gurus Would Be Surprised to Know

Writtent Blog

From adjusting the way you cite your sources in your content to carefully auditing your technology, we’ve compiled a list of blogging secrets that could revolutionize your work: 1. Your blog titles are inarguably the most important component of your content in our social media-driven world. Consider Technology Carefully.

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The Nightmare Public Relations Professional and How to Stop Him

Techipedia: Tamar Weinberg

It’s easy, with over 750,000 journalists listed in the Cision database, to compose an email without regard for who the person is and to make an immediate decision to hit the “send&# button without actually spending 5 minutes on the blogger’s website and discovering what tickles their fancy. “It works,&# he says.