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The Best Free (or Cheap) Tools for Blogger and Influencer Outreach

Adam Sherk

I’ve put together a list of the ones that I typically use and recommend to others. But Google+ is a decent method as well, since Google Authorship participation results in people adding links to their blogs and sites they contribute to on their profile. BuzzStream. BuzzStream offers nice functionality in this area.

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Prep work for your social media business presence

Socialmedia.biz

Yet there is no reason to be on social media if you joined just so you can check it off of your to-do list. Ideally, you want to post on each account two to five times per day because followers visit social media sites at different times throughout the day. Too infrequent posts can easily go unseen.

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Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors

Writtent Blog

Pricings, Discounts, and Annual Specials: Is this intelligence listed on their website? Social Integration: Are social media follow buttons included on site pages? Site Traffic: How many website visits do your competitors receive each month? BuzzStream. Channels of Distribution: Do they have a blog ? Website Comparisons.

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Social Media Outreach for Beginners

Sprout Social

Your goals will determine who you contact, how you build your prospect list and how you reach out to people. Once you’ve decided why you want to do outreach, you can move on to putting together a list of people to contact. Make a Prospecting List. Buzzsumo will give you a list of people matching your criteria.

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15 Blogging Secrets Even Gurus Would Be Surprised to Know

Writtent Blog

From adjusting the way you cite your sources in your content to carefully auditing your technology, we’ve compiled a list of blogging secrets that could revolutionize your work: 1. Formulate a unique value proposition for your content marketing, a concept that differentiates you from other sites in your niche. Ask for What You Want.

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The New Writer’s Guide to Evaluating Websites for Guest Posting Opportunities

ProBlogger

It’s also now evident that Google has no love for low-quality sites and inbound links from them. So, when it comes to guest posting, you have to ensure that you associate your name and brand with authority, or at least quality, sites only. Finding the most valuable guest blogging opportunities on high-authority sites takes time.

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The Nightmare Public Relations Professional and How to Stop Him

Techipedia: Tamar Weinberg

It’s easy, with over 750,000 journalists listed in the Cision database, to compose an email without regard for who the person is and to make an immediate decision to hit the “send&# button without actually spending 5 minutes on the blogger’s website and discovering what tickles their fancy. Self-employed site owner.