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An Introduction to Social Media for Business

Sprout Social

Just in case you’re not completely sold on social–or have to convince higher-ups it’s worth it–here are some statistics that make it more than evident that social media is the way to go: 63% of millennials say they stay updated on brands through social networks. billion on social media advertising in 2015.

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Social Media Outreach for Beginners

Sprout Social

What is Social Media Outreach? Social media outreach is the process of using social networks like Facebook, Twitter and LinkedIn to raise awareness for your brand, content, or to build new relationships. Unfortunately some marketers use social media outreach as an opportunity to spam influencers. Buzzstream.

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The Nightmare Public Relations Professional and How to Stop Him

Techipedia: Tamar Weinberg

A few months ago, Brian Solis talked about an off-topic pitch about a social network for plants. Somehow, I think nature lovers would be more interested in socializing shrubbery.) As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us Where do they come off doing that?

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How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

Most companies have: Some sort of social media presence (be it Facebook, Twitter, LinkedIn, Pinterest, Tumblr, etc.). These make great social updates for Twitter or LinkedIn. At BuzzStream, we’ve found that sharing our best content with our customers via email is an excellent way to get social distribution.

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4 Lessons from BuzzFeed’s Worst Headlines

Convince & Convert

To explore how to formulate a headline that generates the most page views and shares , Buzzstream and Fractl decided to take a different approach: We looked at a set of low-performing headings to identify key patterns and distinctions. It was one of the 10 lowest-performing headlines for three social networks: Facebook, Google+, and LinkedIn.

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45 Marketing Tools to Consider for 2017

Razor Social

You can connect up to 9 social networks and other online services (called ‘apps’) to your account. BuzzStream. BuzzStream is a great tool for tracking and managing your influencer outreach efforts. You can create email templates for outreach and track all communications through BuzzStream. AdEspresso. AgoraPulse.

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Is Social Media Becoming Boring?

Techipedia: Tamar Weinberg

Yup, you can’t just chat with people on Twitter and broadcast on Facebook. Social media needs to be coupled with a creative strategy for maximum effectiveness, especially as everyone and their mothers join these sites and services to market themselves, their services, or their products. Links are just one currency of the web.