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5 Advanced Lessons from Content Marketing World 2013

Writtent Blog

In industry influencer Doug Kessler’s talk at the show, he stated that the biggest challenge in the marketing industry was “an over-reliance on competent, professional, well-made, on-strategy content.” One of the most-lauded pieces of content at the show was Nike’s “The Girl Effect” campaign, shown below for inspiration: 2. Wait, what?

Content 72
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Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors

Writtent Blog

Without well-defined points of comparison, and continual analysis, you’ll never know whether your marketing strategy is really working, or allowing you to capture a greater share of your market. If your marketing strategy isn’t driven by metrics, make the shift towards systemic review of your actions. Business Strategy.

Analysis 106
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Social Media Outreach for Beginners

Sprout Social

Executing a successful outreach campaign can be difficult, tedious and even frustrating sometimes. The advantage of this approach is it makes your campaigns feel more personal. Are you launching a campaign to promote a blog post? Try to avoid setting your objectives too high for your first outreach campaign. Buzzstream.

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3 Strategies to Make Big Content Work for Your Brand

Convince & Convert

Imagine a campaign that delivered content across your browser, television, and Google Glass. She has refined the art and science of digital PR, which often has an unparalleled impact on campaign awareness, link-building, and search engine rankings. Long Term: SEO impact for campaign related keywords as well as across the board.

Strategy 152
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How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

I was watching a video where one content marketing evangelist went through the strategy and creation of content in great detail , but completely ignored the importance of promoting content. At BuzzStream, we’ve found that sharing our best content with our customers via email is an excellent way to get social distribution.

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How to Improve Your Content Promotion in 10 Words (or Less)

Convince & Convert

Creating great content is indisputably the first and most crucial element of an effective content marketing strategy. BuzzStream and Fractl collaborated to survey more than 500 publishers for a two-part study to learn how to engage publishers more effectively, and the answer to improving your pitch open rates is this: 10 meaningful words.

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The Psychology Behind Writing a Great Pitch

Convince & Convert

Fractl recently collaborated with BuzzStream to apply psychological theories to the campaign outreach process in order to give your promotions team a more persuasive edge. Study by Fractl and BuzzStream. Content Marketing campaign outreach content marketing infographic marketing research pitch strategy psychology'