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An xPotomac Flashback: Social Scoring

Waxing UnLyrical

The video quality is really good; Vocus , which provided the videography services, did an excellent job not just of filming but of editing them – so thank you, Vocus! Get back into shape or buy more Spanx. Geoff Livingston has done a great job of summarizing all the videos here , so you can watch them all from there.

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The Social Media ROI Debate

Webbiquity SMM

You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? For example, if John Doe clicks through to your website from a tweet and buys something, that’s easy to measure. Among social media pundits, the debate rages on.

ROI 193
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How Arena Stage Uses Initiators to Grow its Audience

Waxing UnLyrical

They use Vocus to monitor “buzz.&# If the show and overall experience sucks, there’s a huge potential downside, by the initiators doing exactly what Arena would not want them to do, and discourage people from buying tickets. If you don’t like it, don’t say anything!

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15 Call to Action Samples for Rocking Blog Posts that Convert

Writtent Blog

Asking readers to buy today isn’t always the right option for brands. An estimated 96% of first time visitors to your website aren’t ready to buy. Buy Services. As Brian Conlin of Vocus points out, giving the impression of a limited supply can only increase demand. Place an Inquiry. Limited-Time Offers.

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Reflecting on last year’s top Tweets

Jeff Esposito

A: RT @ jeffespo : @ aschweig enough to buy skinny jeans and not enough to make the pockets bulge. Congrats to the CMY of the Year Finalists: @ vistaprint @ jeffespo , @ vocus @ sacevero , & @ sfballet @ teacupinthebay pub.vitrue.com/lCRd #cmy12. . @ jeffespo Like the Olive Garden! Unlimited Bread (sticks) and Bottomless Wine!

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9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity SMM

Global monitoring capability adds cost and complexity to a tool, so don’t buy it if you don’t need it, but for multinational businesses, this is essential functionality. Enterprises that do business globally need the ability to track social media mentions across borders and in multiple languages. Monitoring beyond social media.

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The Most Overused Buzzwords and Marketing Speak in Press Releases

Adam Sherk

Feel free to hit me up offline if you are interested — fstrong-at-vocus-dot-com. Another one to add to the list: key stakeholders frank pirrone July 12, 2010 at 9:49 pm Good additions, @gingergirl14 – and related to “stakeholders&# are further buzz-words “buy-in&# and “ownership.&# I enjoyed your comments.