Keyhole.co

MAY 9, 2023

Collect user-generated (UGC) content: Encourage participants to create content relevant to the brand. This can build a library of UGC assets and accelerate your marketing efforts. Drive sales: Motivate the audience to visit your website and buy a product to win the giveaway. This tactic can help accelerate sales without hassles.

Instagram 52

Instagram UGC Hashtag Guidelines 52

Sprout Social

SEPTEMBER 2, 2021

In the world of retail, brands fall into one of two camps: those that embrace social media marketing as a critical component of their customer experience, and those that view it as a nice-to-have. For retailers, social media is more than an accessory, it’s a through-line for the customer experience.

Retail 99

Retail Social Media UGC How To 99

Sprout Social

OCTOBER 13, 2021

For years, consumers have had the option of buying in stores, online, via mobile apps or (in some rare cases) mail-order catalog. Shoppable content on platforms like Facebook, Instagram or TikTok that lets users buy without leaving the app is the backbone of social commerce. Increased brand loyalty. The latest option in the mix?

Buy 139

Buy Brands Apparel Content 139

Social Media Strategies Summit

AUGUST 11, 2022

According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. Multinational beauty retailer Sephora started Beauty Insider as a straightforward loyalty program in 2007 before pivoting to a full-blown community ten years later. 46% will remain loyal even after a negative experience.

Examples 227

Examples Communities Brands Forums 227

Sprout Social

JUNE 12, 2023

A key part of their CX strategy was to find out what their customers are looking for when buying jewelry. It helps you build an emotional connection with them that leads to loyalty and unforgettable experiences. For example, if customer loyalty is important, NPS might be a good metric to track. So, listen actively.

Strategy 134

Strategy How To Metrics Loyalty 134

Sprout Social

NOVEMBER 16, 2021

For example, fashion retailer River Island has over 160 active tags they apply to content to track more qualitative insights like consumers’ preferences for UGC content versus official brand photography. Thanks to emerging functionality across social platforms, everything from video to UGC can turn into a conversion opportunity.

Social Media 140

Social Media UGC Analysis Conversation 140

Hootsuite

APRIL 21, 2022

Even if you’re an experienced retailer with a keen eye for Facebook advertising and selling — what happens if you’re not selling as many products as you’d like? You could use a Facebook Group to share information about events, tutorials, UGC (with permission and credit), or customer success stories.

Strategy 100

Strategy Brands Facebook How To 100

Hootsuite

JULY 13, 2022

Done right, c ustomer experience will help you increase sales and improve brand loyalty. One popular form of this social proof is user generated content (UGC). looping in your associates only when customers are ready to buy. Grow your online and in-store sales with a conversational AI retail chatbot by Heyday by Hootsuite.

Tips 107

Tips HootSuite Survey Template 107

Hootsuite

NOVEMBER 28, 2022

Boost customer loyalty. This boost in loyalty can act as word-of-mouth marketing and increase your Net Promoter Score (NPS). If you’ve made it easy for customers to complete their purchase, they’re more likely to buy from you again in the future. User-generated content (UGC) is great for your own social content.

Tips 123

Tips HootSuite Survey FAQ 123

Hootsuite

SEPTEMBER 24, 2019

Regrams and UGC: User-generated content is by nature authentic and compelling. As we explain in our post on creating an Instagram aesthetic , color influences buying decisions and brand recognition. Aim for personal connection: Stories are a huge driver of Instagram direct messages that help build follower loyalty.

Instagram 112

Instagram Tips Marketing Hashtag 112

Later

JULY 17, 2020

Product Pins make shopping super easy, as they include real-time pricing, availability, and information on where to buy your product. According to TechCrunch , the number of Product Pins has more than doubled in the last year, with traffic to retailer sites increasing by 230%. .

Brands 73

Brands How To SEO UGC 73

Later

DECEMBER 13, 2019

As reported by Vogue , Scandinavian retailer Carlings is using Instagram to create a digital shopping experience for their followers and fans. . Especially now, thanks to 2019’s new Instagram checkout feature, which lets you buy products *directly* on Instagram without ever leaving the app! Want to learn more about Instagram Shopping?

Instagram 75

Instagram Strategy Collaboration Influencer 75