Sherrilynne Starkie

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JD Wetherspoon quits social media: a bad workman blames his tools

Sherrilynne Starkie

Often they have additional qualifications, certifications or designations from professional groups and associations such as the International Association of Business Communicators (IABC) , the Chartered Institute of Public Relations (CIPR) or the Chartered Institute of Marketing (CIM).

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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Facebook, Pinterest and Instagram, for example, all have features that allow people to buy directly. The ultimate goal is to create and strengthen relationships with the key stakeholder groups an organization depends upon for success. Consultants provide strategic advice to sales and human resources too. They are effective managers.

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The wine blogger kerfuffle

Sherrilynne Starkie

She admitted that she does ask wine producers to buy a monthly subscription to her website, but maintains that this does not guarantee that their wines will be reviewed or that any reviews will be positive. Trusting bloggers as journalists. Can we realistically expect bloggers to live up the same standards?

Blogger 265
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Top Five: YouTube’s fake news fight

Sherrilynne Starkie

Initiatives include establishing a working group with news organization and experts, providing funding across 20 global markets and expanding the YouTube support team for news publishers. Users can 'buy now'. Another nail in the coffin for Fake News. Facebook is testing the use of AR for product ads in the news feed.

News 34
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Measuring what matters in communications

Sherrilynne Starkie

A couple of weeks ago, IABC Ottawa asked me to facilitate a conversation of special interest group that is focused on major trends in communications measurement and social media evaluation. A had a group of about a dozen members came together for a very lively discussion. Buy our products? Are we raising awareness?

Policies 231
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Facebook advertising facts

Sherrilynne Starkie

The company has a range of premium products that are exclusive to this group. For brands wishing to do some higher volume ad buys, there are platform such as Ad Parlor and Blinq which eliminate a lot work by providing automated services. Gannett to Buy Ad Firm Blinq Media. Related posts: Facebook: editing comments.

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Do John Naisbitt’s Megatrend predictions still hold true for 2018?

Sherrilynne Starkie

They expand their ranges of influence by buying competitors and branching into new realms such as the driverless vehicle.) . The break up of a unified society into diverse groups of people with different tastes and values. He got this one right.) (A A bit of a reversal here. This prediction is still right on the money.

Hotels 342