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What is User-Generated Content? And Why is it Important?

Hootsuite

Whether you know it or not, both of these examples are user-generated content (UGC). User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels. Where does UGC content come from? Not clued in just yet?

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How Brands Can Achieve Higher Engagement on TikTok

Pixlee

For example, a fun, fashion showcase-type video, accompanied with a hashtag challenge can be copied by almost anyone. Reshare user-generated content (UGC). Plus, reels also serve as another place to collect customer UGC from that can later be repurposed to TikTok. . Create content that’s easy to adapt.

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5 ways to develop a long-term strategy for diversity, equity & inclusion on social media

Sprout Social

You might have recently published a corporate statement in support of Black Lives Matter and racial justice. These campaigns and posts suggest that your organization is aware of the issues and has internal buy-in to be vocal about your values and role in facing injustice. Take, for example, the fashion industry.

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What to Post on Instagram When You’re Fresh Out of Ideas

Later

To make the experience of buying a @paynterjacket even more transparent for our customers, we use the #CloseFriendsList on stories, and add our customers of the most recent batch. What to Post on Instagram #5: Share User-Generated-Content (UGC) From Your Community. Take @summerfridays for example. Repost: @travelfashiondiary.

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Shoppable content: The new way of buying online (and 3 brands doing it right)

Sprout Social

For years, consumers have had the option of buying in stores, online, via mobile apps or (in some rare cases) mail-order catalog. Shoppable content on platforms like Facebook, Instagram or TikTok that lets users buy without leaving the app is the backbone of social commerce. Shoppable UGC. The latest option in the mix?

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How to Use Instagram Stories Highlights to Wow Your Customers

Later

Fashion and lifestyle brands can use Instagram Stories Highlights to create separate channels for seasonal collections, new arrivals, or to share sales and other promotions. Throughout the highlight, Glossier includes swipe up links to drive traffic to their online store where people can actually buy the product!

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47 Social Media Statistics Every Marketer Should Know

Later

Especially now, thanks to Instagram’s new checkout feature , which lets you buy products *directly* on Instagram without ever leaving the app! 12: 97% of 18-29 Year Olds are More Like To Shop From UGC. Get on top of your Facebook strategy with Later — plan, schedule and automatically publish to your business page for free! .