Techipedia: Tamar Weinberg

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Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

As most brands and organizations now have a mobile optimized version of their website, the focus is now on encouraging users to travel to your site and interact with the brand itself in order to push increased revenue. Targeting the wrong user for a campaign can be severely detrimental to your brand image so this is really worth doing.

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When to Thank Your Social Media Fans

Techipedia: Tamar Weinberg

Ever read those articles on how a business has successfully used social media to increase brand awareness and drive sales? On the other hand, fans are under no obligation to take your survey. Tweet your gratitude and give them a sliver of insight from the survey results. This is a guest post by Lisa Kalner Williams.

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Poor Social Responsiveness Risks Tarnishing a Brand’s Image

Techipedia: Tamar Weinberg

Now, small and medium businesses can compete with the big guys when it comes to getting their brand out there and establishing awareness where it matters. However, recent data implies that such companies are failing to make use of the opportunity to build a brand and reputation because of a lack of a coherent social media strategy.

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10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

Your tweets, posts and comments should all be coordinated to meet the ultimate goal, which is to establish trust, build your brand, and increase sales. surveys, focus groups, test marketing) often spend millions to locate their target markets. Does your brand need a makeover? It introduces your brand Is your company new?

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Facebook Fans: Are They Worth the Excitement?

Techipedia: Tamar Weinberg

They surveyed data from more than 4,000 fans of top brands, such as Starbucks and McDonald’s, and then asked how often they purchased from the company. Social media management company Sycapse’s report was completed in the summer of 2010.

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10 Social Media Tools To Help With Your Crowdsourcing Efforts

Techipedia: Tamar Weinberg

You can use the many applications that Facebook offers, so that others can answer questions on a survey, have discussions on the forums, and/or have notes to bring awareness to a topic. Facebook Page is a great way to use it for building brands, calling people to action, and/or build ideas.

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How You Can Benefit from Real Time Search » Techipedia | Tamar.

Techipedia: Tamar Weinberg

Moreover, whatever your brand is, it is very likely that there is chatter going on about it. And for a bonus : SEOmoz is conducting a search engine marketing survey. If you work in the movie business, a real time search will show you early reviews of how fans are enjoying your movie. Tiger Woods photo by Shutterstock.