Janet Fouts

JULY 24, 2017

For decades, brands have focused on selling the product on hand rather than identifying and filling the needs of the consumer first. Maybe we have loyalty to a specific brand because of a particular memory association. It’s not entirely accurate to use tools that judge sentiment as a data point either. Listen to social.

Social Media 144

Social Media Focus Group Sentiment Analysis 144

Janet Fouts

SEPTEMBER 16, 2019

For decades brands have focused on selling the product on hand rather than identifying and filling the needs of the consumer first. Maybe we have loyalty to a specific brand because of a particular memory association. It’s not entirely accurate to use tools that judge sentiment as a data point either. We “feel it in our gut”.

Strategy 111

Strategy Focus Group Sentiment Survey 111

Janet Fouts

MAY 30, 2012

First it was the meteoric rise of the new platform and social media types rushed to learn it and get those tips and tricks posts out. I’ve noted before that the Google+ Business pages may not be for all brands, some have built their Google+ pages and done quite well, but maybe not well enough to ax that Facebook page just yet.

Google 133

Google Social Media Sentiment Conversation 133

Janet Fouts

OCTOBER 25, 2010

One of the questions people ask in our initial social media strategy sessions is “How will I know if I’m doing it right?&# Rather than go into yet another social media metrics debate let’s pretend for the sake of argument that you’ve already set up one or two social listening tools.

Social Media 132

Social Media Data SM2 Radian6 132

Janet Fouts

JUNE 30, 2014

This kind of “sentiment” analysis has never been terribly accurate. Seth Grimes wrote a post about measuring sentiment here that explains this in detail. I asked a few of my social media friends about it. Corporate Social Media Facebook social business Social Media in Action'

Sentiment 134

Sentiment Journal Analysis Facebook 134

Janet Fouts

DECEMBER 14, 2010

I wanted to take a moment to thank just a few of the people I’ve learned from this year and I asked them to share an answer to the following question: What was the most important thing you learned about social media this year? The most important thing I learned about social media this year is that it’s not important.

Social Media 146

Social Media ROI Syndication System 146