Idaconcpts

article thumbnail

What is Market Research?

Idaconcpts

Market research supports marketing in creating a deeper understanding of the marketplace, competitive environment, organization’s image and competencies, and customer needs and wants. There are two main types of market research: quantitative and qualitative. Qualitative Market Research. Quantitative Market Research.

Research 149
article thumbnail

Managing Feedback

Idaconcpts

You’d be hard pressed to find even small brands in your home town that don’t tuck Facebook or Twitter logos beside their company names. So the solution is to take more control over your brand. Start buying domain names now that are similar to your brand’s name, like “YourBrandReviews” or “YourBrandCompany” and keep these around.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Managing Feedback

Idaconcpts

You’d be hard pressed to find even small brands in your home town that don’t tuck Facebook or Twitter logos beside their company names. So the solution is to take more control over your brand. Start buying domain names now that are similar to your brand’s name, like “YourBrandReviews” or “YourBrandCompany” and keep these around.

article thumbnail

Boost Your Social Media with Celebrities

Idaconcpts

Products such as the pasta machine pictured above are part of the Jamie Oliver line of products and would serve as a great point of entry for new and current customers to interact with the brand and learn more about other product offerings. Therefore, Social Media Limited devised a social media strategy based on Jamie Oliver. The Result.

article thumbnail

Why Businesses Need Local SEO Optimization

Idaconcpts

BIA/Kelsey found that 97% of consumers use the Internet to research local products and services before making a purchase. Be it through review sites like Yelp or business directories like YellowPages.com, a Toronto business can take advantage of local searches for branding purposes and drive its desired call-to-action.

SEO 146
article thumbnail

Learn Email Copywrite from Groupon

Idaconcpts

Good, funny writing helps us capture the kind of brand evangelists who will email the deal to their friends. The answers to these questions should come in the form of concrete and well-researched details. slogans, branding language from the featured business’s website. Write-up Objective #2. This deal is your answer!

article thumbnail

Where to Find Affordable Apple Parts and Accessories

Idaconcpts

You don’t necessarily have to use brand new accessories for your Apple devices. Before buying products from third party manufacturers, you have to do some research. Here are three tips to get you started. Buy Used Products. Used accessories will do just fine. Do Your Homework Before Buying Third-Party Products.

Apple 70