article thumbnail

5 Simple Ways Small Businesses Can Ace Social Listening in 2019

Waxing UnLyrical

One of the reasons for this is brand deafness. Brands start out small then become big, then become too big to listen to consumers until they’re consumed. Sadly, some other brands aren’t able to start over and bounce back like the aforementioned. Here are: Some Brands that Failed to Listen. Regeneron Pharmaceuticals.

article thumbnail

How AI insights improve decision making

Sprout Social

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. The data can be uploaded directly through APIs or manually entered as CSV files.

Sentiment 109
article thumbnail

7 risks of not prioritizing social media governance

Sprout Social

Risk to your brand. Ask yourself how much damage would be done if criminals gained access to your social media accounts and Tweeted something nasty, changed your account to look like your primary competitor’s account or converted it over to make it look like it supports terrorist groups (note: all are real examples).

article thumbnail

Startup Must-Haves You Didn’t Know You Needed

The Realtime Report

If you don’t have a robust system for worker’s compensation and worker’s comp PBM for pharmaceuticals, you absolutely must get one in place. In today’s modern workplace, it’s likely your employees will come from all walks of life, religious backgrounds, racial groups, genders, and ethnic identities. A Brand Identity.

Startup 91
article thumbnail

The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

She heads up Adams Consulting Group, a technical services firm specializing in Apple Macintosh desktops, servers and laptops. Though she writes mainly on pharma-related subjects, her blog topics also include branding, family, fundraising, innovation, leadership, and Twitter. Diana Adams. adamsconsulting. Ellen McGirt. Elise Segar.

Twitter 279
article thumbnail

List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

Financial Services. • Ken Hittel – Vice President, Corporate Internet Dept.

List 155
article thumbnail

Diva Marketing Talks Pharma + FDA + Social Media With Fard Johnmar and Steve Woodruff

Diva Marketing Blog

On today's Diva Marketing Talks Fard Johnmar , Envision Solutions and Steve Woodruff , Impactiviti , join me to explore how social media impacts healthcare, with a focus on the pharmaceutical industry. He has contributed to two recently published “group-authored” books, Age of Conversation and Not Quite What I Was Planning.