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Book Review: Social Media Marketing

Webbiquity SMM

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Don’t automatically assume they use the most popular social networks. Social Events (e.g.,

Review 152
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The Internet Could Be Closed For Business

Twist Image

More recently, Clay Shirky (author of the bestselling business books, Here Comes Everybody and Cognitive Surplus ) summed this all up simply by saying that the concept of publishing has shifted from a complex business process to simply being a button. They try to commercialize it and capture it for their own bidding.

Apple 94
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38 Ideas For Your Pinterest Strategy

Diva Marketing Blog

However, if you peak behind the curtain it holds a similar sophistication to that of Twitter. Where this new visual social network will take us is the guess of crystal ball gazers and social media pundits. Whittemore's post ) For me the two driving benefits of social media have always been: 1. Awareness.

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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133
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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

9 Ways to Start a New Local Business Using Facebook, Twitter, Groupon, and Google : These easy (and mostly affordable steps) can put your local business on the map. Don’t Abuse Social Network Pings : Social media gives you ways to connect with people you know easily, but there are certain etiquette rules to take into consideration.

Marketing 264
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Ethics in Social Media: A Glossary | Bare Feet Blog

Bare Feet Studios

When you are conversing on social networks, how, what, and when do you disclose your business relationship? Here’s a good example of a PR professional (Todd Defren) who discloses when he is Twittering on behalf of a client. One of the better known cases was “Janet&# who created a Twitter profile for Exxon Mobile.

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Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

But, facebook.com/mntimberwolves appears to be available, and their Twitter handle is @mntimberwolves. The Twitter background includes zero evidence of any other outpost. Linked from Twitter. I got hooked on the Star Tribune Twolves message board in 2002 and haven’t looked back. Your Web site. At a minimum.