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Bringing Open Community To Public Relations

Waxing UnLyrical

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. This is a big complement. I wish that could be enough said.

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Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

According to the authors: Wikibrand(s): noun A progressive set of organizations, products, service, ideas and causes that tap the powers of customer participation, social influence and collaboration to drive business value. It seems like a simple enough description, but the devil is indeed in the details of a successful Wikibrand.

Review 142
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Kpop Lessons: Handling Defamation Through Public Relations

Waxing UnLyrical

The rumors about Tablo’s supposed forgery were spread by two online communities: “We Urge Tablo to Tell the Truth,&# or TaJinYo , and “A World Where Common Sense is the Truth,&# or SangJinSe. Vague statements will not help your case, and as @bustedblonde told me over Twitter: “Don’t hide behind [them].&#

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

Do your customers have a need for community, convenience, or collaboration? This post was mentioned on Twitter by Ed Shahzade and others. The CMO will also want to know the data. Understanding Customer Needs and Wants Customer needs are different than behaviors. kevinertell Great post, Adam. More about this blog here.

Research 265
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Social Media isn'ta Prerequisite for Open Government

Social Media Strategery

is about more than wikis, open data , Twitter , Web 2.0, or social media—it is about the strategic use of technology to transform our government into a platform that is participatory, collaborative, and transparent. Make collaboration part of the assessment process. Open Government/Government 2.0

Gov 2.0 125
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An Awesome Interview with the Founder of GovLoop, Steve Ressler.

Social Media Strategery

Steve Ressler, Founder of GovLoop As announced this morning, GovLoop, the premier social network for the government community, has joined forces with GovDelivery, the world’s leading provider of government-to-citizen communications solutions. The short answer was that the community was unsustainable. Within the Gov 2.0

Gov 2.0 89