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The Nightmare Public Relations Professional and How to Stop Him

Techipedia: Tamar Weinberg

Brian Solis and Deirdre Breakenridge just published an excellent book, Putting the Public Back in Public Relations. There’s no effort in adding thousands of email addresses to an address book, performing a mail merge, and sending off a generic press release. Jonathan Fields Self Help,&# asking him to review a new book.

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5 Things True Social Media Experts Do Online

Techipedia: Tamar Weinberg

There are a few jokes going around the blogosphere right now regarding what it means to be a social media expert. It’s awesome people can promote knowing trick in the book about facebook and twitter, but do they know how to read the subtext of a situation and really get in someones world in a conversation.

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How Young is Too Young?

Techipedia: Tamar Weinberg

Thank you very much Tamar for introducing them to the blogosphere! I remember how hard my 4th grade teacher used to push us, trying everything she could think of to get her students to write in our journals and communicate regularly through agenda books. Thank you very much for the feature! I really appreciate it!

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Blogging: Social Media is Not Only About Social Media Sites

Techipedia: Tamar Weinberg

Well, for one, social media users — that is, users on social news sites such as Digg, Mixx, Reddit — are not particularly enthusiastic about the proliferation of marketers in their community. This is a huge challenge for someone who wants to sell their product using social media. Does social media convert?

Sites 101
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11 Characteristics of Highly Influential Blog(ger)s

Techipedia: Tamar Weinberg

Taking this theme a little further, I decided to branch out into the blogosphere, but using the number seven this time around was a tad too limiting. Granted, these are typically publications that have a staff of writers at their disposal, but they are like the newspapers of the blogosphere and readers have come to expect frequent updates.

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

The Poetry of Social Networking to Court Customers and Invest in Relationships (Brian Solis): Brian Solis shares his foreword to Sean Percival’s book, MySpace Marketing. In it, he offers some thought-provoking insights into what must be understood before going into social media marketing. He offers great tips here.

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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives. It’s a brave (???)

Brands 133