Social Media Strategery
JANUARY 6, 2014
What scared me as I read this article is that I see marketing and PR taking the exact same road. We ignore reporters and bloggers who don’t measure up to some arbitrary influencer score. PR can and should serve a critical role in the integrated marketing mix. Where does it stop? Will it stop? Can we stop? .
Social Media Strategery
DECEMBER 7, 2011
Adam Lavelle, a member of the board of the Word of Mouth Marketing Association and chief strategic officer at the iCrossing unit of Hearst, agrees. As The Cluetrain Manifesto taught us way back in 1999 (also before social media), “public relations does not relate to the public, companies are deeply afraid of their markets.”
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Social Media Strategery
JULY 9, 2016
I wanted to find out how content creators, PR people, and marketers can improve their relationships with their legal counsel. Here are three key takeaways for anyone creating content for their brand: Do your own research. Your in-house legal counsel probably aren’t experts in copyright, intellectual property, or trademark law.
Social Media Strategery
OCTOBER 24, 2012
"In Pinterest’s early days, Silbermann gave out his cell-phone number, attended blogger meet-ups, and personally composed weekly emails that were sent out to Pinterest’s tiny, but growing, community. "It’s " Most Silicon Valley types look at early users as viral marketers; Silbermann saw them as role models.
Social Media Strategery
MAY 26, 2009
Thanks for helping me think through the various dimensions and roles I play in edu-marketing social media within the government! Thanks for helping me think through the various dimensions and roles I play in edu-marketing social media within the government! But they are not anywhere near mainstream, either.
Social Media Strategery
MAY 2, 2009
Or that local bloggers in other nations can now provide their readership with accurate information because they’re embedded directly with the Department of State’s traveling press corps. What really matters is that people can now ask a question of the EPA at 11:00 at night and get a response back within an hour.
Social Media Strategery
MARCH 1, 2010
But now, with social media such a huge part of public relations , advertising, marketing, sociology, and even biology , it’s becoming even more important that the next generation not only understands how to use social media, but how to use it for more than just organizing fraternity mixers or keeping in touch with your classmates.
Expert insights. Personalized for you.
134 
Let's personalize your content