How to Build a Community that Thrives
FEBRUARY 26, 2015
couple of weeks ago, I participated in the Content Marketing World Twitter chat. During that conversation, one of the questions posed to me was: What role does social media play in content marketing? We talked a lot about engagement and networking and building community. In the early days of social media, everyone talked about community. Build a community.
Journalism Is Not Content Marketing
AUGUST 11, 2016
Real journalist (and, yes, I knew many back then) were doing the work of the community. They were spending hours at the public courthouse or at local community meetings, and asking the very smart, tough and better-informed questions that the rest of society wasn't bothered with. They, in fact, were acting on all of our behalf to make our communities much more transparent.
Tips on Measuring Community [April #measurePR Recap]
APRIL 24, 2015
At the heart of social PR lies community. So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Experts in measuring community. Now, especially if you work in the PR field, you may be familiar with #soloPR (and the excellent Twitter chats); you may not be as familiar with Hoop.la , but it’s a really excellent online community software platform. measurepr.
How Smart Nonprofits Do Blogger Outreach Right
APRIL 28, 2014
My presentation for the Grouphigh Outreach Marketing Summit. Related Posts How to Lead Your Way to a Social Organization BREAKING: LinkedIn is Shutting off the Jobs Tab for Groups Community Management Fundamentals Five Web Design Trends to Watch Adapt Your Website to a Mobile World Did You Miss? Enjoy! ————– ( photo credit ). 22 MUST READS of 2013.
How to Grow Your B2B Facebook Community
FEBRUARY 5, 2013
Despite its uncertainty in the stock market, Facebook continues to be an excellent way to connect with your client base and potential customers. This struggle is even more difficult for business-to-business (B2B) marketers, who feel so lost trying effectively target business professionals on Facebook that they only put in half the effort or abandon the platform completely. Go Viral.
Interview with Community Manager: Jonas de los Reyes from Yahoo!
Social Media Citizens
MAY 12, 2011
Jonas de los Reyes is a lead community manager of Yahoo! Jonas has over 10 year experience in online marketing and is very passionate for all things social media. The first was blogger relations. This eventually led to my involvement in a couple of major blogging events that our company organized because of the relationship that I was able to build with a lot of bloggers.
Open Community Case Study – GoPlow
MARCH 9, 2011
Community: GoPlow. GoPlow is the Snow & Ice Management Association ‘s (SIMA) online community. Brian believed they couldn’t do that until they had a open community website generating solid content. GoPlow is not only the center of their online community-building efforts, but an already profitable revenue center too. Check them out: GoPlow Community.
8 Questions for a Big-Time Marketer Turned Influential Blogger
Convince & Convert
JULY 17, 2015
Recently I conducted and published a survey capturing the input of 4,000 of the top bloggers on marketing partnerships. One of the key takeaways was that the majority of bloggers want to work directly with the brands. Bloggers don’t want to be used as a campaign or marketing asset—they do their best work when they are a part of the brand. Waking up at 7:30 a.m.
Don't Confuse An Influencer With Influencer Marketing
JUNE 17, 2016
Influencer marketing is all the rage right now. Brands see this as a new form of marketing. There is nothing unique or different about influencer marketing. We've had it all along in the marketing world. Still, there is such a thing as real influencer marketing. . Real influencer marketing is when someone talks up your product and service not because you paid them to do it, but because they love what you're doing. More often than not, these paid influencer marketing initiatives are little more than paid advertising with a celebrity endorsement.
Building a New Kind of Cruise Community
APRIL 15, 2015
Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. And I’m hoping you can tell us if our strategy makes sense or if it sucks (don’t hold back!), so that others might gain insights for their own community efforts. Our team’s goal is to help bring social, mobile and digital to the cruise world – a huge, sprawling, largely analog $38 billion market. Building a New Kind of Cruise Community is a post from: Shonali Burke Consulting, Inc.
Social Media Community Manager's Management
Social Media Network Marketing
SEPTEMBER 7, 2010
Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Tuesday, September 7, 2010 Social Media Community Managers Management Monitoring Social Media can be overwhelming. How To Measure Your Social Media Efforts Social Media efforts like any other marketing effort requires that it be measured, monitored and be accountable.
23 Outstanding Social Media Marketing Guides
DECEMBER 16, 2014
Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. What trends and changes in social media do marketers need to stay on top of? do that for me?”
A Guide to Marketing on Tumblr
JUNE 14, 2012
Tumblr’s functionalities can be compared to those of Twitter; follow other users and see their posts in a feed on your so-called Dashboard, get re-blogged by others for a viral spread of your content, send messages to other bloggers and tag your posts for the ability of other people to find your content through a search function. Tumblr’s functionalities. Set a strategy. Pay for visibility.
What Every Business Blogger Can Learn from SaaStr
JULY 15, 2015
There is no secret formula here; these are techniques every business blogger can adopt, and their marketing counterparts can help them build it. They’ve already read about the three best ways to fill their funnel by some generalist B2C marketing guru. The experts who write it (and the marketing folks who ghost write it—yeah that includes me) have made it sound so easy.
A Tale of Two Communities Part 1 – Volkswagen
FEBRUARY 17, 2011
This post is the first in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. This post will focus on the Volkswagen community. Open Community Means Collaborating with a Purpose.
10 Ways Strengthen Your Twitter Community with Commun.it
JUNE 4, 2013
Today, I’m going to look at one that can help you find new people to connect with, identify the most valuable people in your community, cut through the noise, and strengthen relationships with those who are most important to your business or blog. Identify valuable members of your Twitter community. Check out the top tweets in your community. Why I Use Commun.it. Commun.it
Pinterest Marketing for B2Bs
MARCH 17, 2014
Traditionally viewed as a hot spot for product retailers for most of its history, Pinterest has been virtually ignored by B2B companies looking to reach their target market. Follow the tips below to increase the potential of your Pinterest B2B marketing strategy. The more visual appeal, the better, especially in the world of B2B marketing. Think Visually. Use a Tool or Two.
The Five Reasons Why Most Facebook Brand Pages Aren’t True Communities
Convince & Convert
MAY 8, 2012
Jessica Malnik is a PR/marketing coordinator, social media specialist, videographer and an avid blogger. Visit her blog for social media, technology, public relations and marketing ramblings. What are the defining characteristics of a community? To get to this point, it becomes necessary to define what a community is. According to dictionary.com, a community is.
Interview with Community Manager: Helen Lynch from Yell.com
Social Media Citizens
MAY 5, 2011
Helen Lynch is a community manager at Yell.com, UK’s leading local search engine. You can follow Helen on Linkedin or Twitter. G: How did you build your experience as community manager? H: I started out in forums and IRC chat rooms, first as a user then as a volunteer mod and eventually moving into the role professionally. where I sometimes get to play with gadgets/toys and pretend it’s work! G: What are you top resources for community management? H: The emint mailserv, mentioned above. And what you mean by community – no two CM roles are exactly the same.
Just get us the Millennials! #Marketing #Fail
DECEMBER 30, 2014
“Just get us the millennials” This mind set is short-sighted and mindless old-school marketing at best! Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. Simply basing marketing on demographics alone is simplistic and patronizing. They’re social.
Influencer Marketing Matchmaking
OCTOBER 12, 2015
Today I’m going to talk about influencer marketing, but first I’m going to talk about me (#onlychildFTW). I’m on vacation this week. Influencer Marketing: The Actual Topic of This Blog Post. If you are in communications, influencer marketing is likely a topic you’ve thought a lot about. Some examples of forms it might take: Earned media placements and blogger outreach.
Content vs. Community: How Online Publishers Can Nurture Both
AUGUST 20, 2011
Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Classifieds Trending Stories Sorry, This is Not the End of the PC Era [OPINION] 11 How Are People Using Twitter? As publishers continue to rely on the outside social web to foster their communities, they often witness dire consequences. Have an account? hmmmm.)
Paywall for News.com and Online Community Social Media
OCTOBER 22, 2011
The usual suspects were there – bloggers and twitterers I see around from time to time – and a handful of new faces. No journalists, except a journalists that now work in social media and a few bloggers now paid to bring their audiences and expert knowledge to journalism (blogournalists?) Why invite Bloggers to a News.com Press briefing? Their own staff? Fairfax?
Best Internet Marketing Posts of 2011
Techipedia: Tamar Weinberg
JANUARY 5, 2012
In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. HubSpot has recently launched a most amazing Marketing Grader tool to help you measure the effectiveness of your website. Marketing Automation. Enjoy!
9 Be’s: Successful Blogger Secrets You Need to Know
JUNE 8, 2015
In fact, it’s been found that marketers who actively blog receive 67% more leads than those that do not. The tips below will show how you to harness the power of blogging and become a better blogger…overnight. 9 Be’s: Successful Blogger Secrets You Need to Know. 1. This is a big one for bloggers to clearly understand. Be Responsible. Be Responsive.
General Mills Embraces Collaborative Storytelling with “Hello, Cereal Lovers” Social Media Community
Convince & Convert
AUGUST 8, 2013
Inspired by the passion and enthusiasm people have for cereal, there’s a new, “Hello Cereal Lovers” co-branded social media community from General Mills that is generating buzz for its creative and collaborative visual storytelling approach. What’s unique about this community is that it’s inspirational, versus highly branded. Love cereal? You’re not alone.
Blogger Outreach ~ Make it tough for Influencers to ignore you!
SEPTEMBER 6, 2016
So if you connect with top bloggers and influencer, that’s sure to expand your reach big time. One of the main issues we face as bloggers and online entrepreneurs is being able to connect with the right people and get them to stick around our blogs for a long time. You must first of all kick out anything that can compromise any attempt to build a community of influencers.
3 Ways People-Powered Marketing Can Make Your Brand Stronger
Convince & Convert
APRIL 17, 2015
And while thought leadership certainly has its place in that side of the house, it also can work really well as a marketing tool. In marketing, we focus much of our time around gaining exposure, attracting new customers, and providing resources to existing customers. Thought leadership (or people-powered marketing, as some like to call it) can cross all these goals off your list.
Nominate Now 2013 #Nifty50 Top Twitter Bloggers, Authors, PR, Journalists Award
Blue Focus Marketing
JULY 16, 2013
2013 #Nifty50 Top Twitter Women and Men Bloggers, Authors, PR, Journalists Award. The #Nifty50 Top Women of Twitter will be profiled on the Webbiquity blog ( [link] ), and the #Nifty50 Top Men highlighted on the Blue Focus Marketing Blog. ( [link]. Edelman ( @DavidEdelman ) – Global Co-Leader, Digital Marketing and Sales Practice, McKinsey & Company. About the Award.
What Do the Best Bloggers Have in Common?
SEPTEMBER 10, 2015
If you haven’t read about that many blog success stories , you may or may not know that it is in fact, the blogger’s attitude which plays a major role in the success of any given blog. As a blogger, your mindset defines your attitude. In any case, a blogger must always identify the end-goal before beginning a write-up. Someone you might call a “hobby blogger”. Good luck!
Best Internet Marketing Posts of 2010
Techipedia: Tamar Weinberg
JANUARY 5, 2011
As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. 2010 by far was the biggest year yet in the Internet Marketing realm. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Enjoy! Twitter.
Why Char-Broil’s Blogger Outreach Program Gives Me the Warm and Fuzzies
Convince & Convert
JANUARY 28, 2014
A few months ago I was struck by the number of posts floating around that discuss digital marketing “fails,” and blogger outreach gone bad—so many posts that just focused on what not to do. While these posts are important, educational, and often very funny I had trouble finding positive examples of PR professionals going above and beyond when it came to blogger outreach. Enjoy!
20 Bloggers to Watch in 2012
DECEMBER 30, 2011
As Michael Stelzner said at Blogworld, “You’re not a blogger, you’re a publisher!”. Kristi Hines is a freelance writer, online marketing consultant, and social media enthusiast that blogs at Kikolani. Her work is highly regarded in the social media community and she was recommended multiple times in the comments section on last year’s list. Enjoy! Deb Ng.
Sustainable Online Communities Begin with Measurement
APRIL 28, 2011
Sustaining social media communities over years is one of the primary topics in Welcome to the Fifth Estate. Given how much time and financial investment goes into building a successful community, it only makes sense for enterprises to stay in touch and sustain critical online relationships, social web properties and communities. In essence, a community is like water.
Create a World-Class Online Community for Your Business
JANUARY 26, 2011
Edwards and Telligent CTO Rob Howard are releasing a white paper today that delineates what these standard-setting communities of the future will look like. According to their research, here are nine steps businesses must take in order to make their online communities world-class. 1. the article in full to learn more about building world-class communities. Have an account?
6 Ways to Right Size that Big Blogger Ego
AUGUST 12, 2011
Ever find yourself or one of your blogging friends suffering from a case of big blogger ego? Go to your community grocery store for the weekly eats. And when you talk to them, tell them you’re a blogger or an Internet personality. Try telling everyone that you are an Internet star in the marketing blogosphere. Reality blogger relations ego humility Narcisism
Women in Blogging: 125 Fearless Female Bloggers
NOVEMBER 29, 2010
took a look at 14 lists that have come out over the last year for the top bloggers, social media marketers, search marketers, and entrepreneurs. This list includes female bloggers that cover a huge variety of topics in the blogosphere. They are not only bloggers, but many are also published authors, entrepreneurs, CEOs, experts in their niche, and overall inspirations.
How to Get Started with Instagram Marketing
APRIL 11, 2015
If you haven’t tried Instagram marketing yet, it’s time to get started. Engage and add value to your community A Forrester study dubbed Instagram the “king of social engagement” and found that the platform blows others away in this area. Forbes Top-25 Forbes Social Media Power Influencer, Pam is strategic marketing leader in Seattle and a major Seahawks fan.
How to Leverage the Potential of Blogger Outreach
SEPTEMBER 24, 2012
Blogger outreach is reaching out to the blogger community to create a relationship that involves you having regular, constructive and mutually beneficial contact with them. What this means is that you keep communicating with bloggers regularly and don’t just get in touch with them, when you want a guest blog to be posted. What is Blogger Outreach? Business
7 Daunting Challenges Facing Marketers
MAY 8, 2013
Marketing today remains a great challenge, in large part because of the consistently changing technology and media landscape. Please add your own thoughts. 1) Technology Adoption and Automation: I’ve talked quite a bit about marketing automation and software. Marketers need to move away from channel specific strategies, and adapt a truly liquid approach to communications.