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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

We are aggregating vast amounts of data, and in our integration with Facebook for example, we don’t open up everything we get because some of it just isn’t relevant. I did not work on the Klout campaign. RK : Measuring social media’s direct impact on sales. If it is, we’ll include it in Viral Heat.

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Our Dangerous Addiction to Social Media Case Studies

Convince & Convert

Too often, we try to wield these case studies as a crude evidentiary weapon, trying to persuade ourselves or our superiors that our belief system around social media, social business, social CRM and all that jazz is in fact correct. Social Media Case Studies – The Crack of the Stat. Of course not.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

How are you integrating social media into other programs? Sound off in the comments, and maybe we’ll put together another post with great examples. clintonbon Love the example you put forth, great post! link] [link] Julie Robinson RT @jaybaer: The 3 Amigos: Email, Blogging, Social Sharing. Awesome post!!

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Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

I’m trying to understand how such a great campaign could have a foundation that is so unstable. link] Chris Hall Jay as a lifelong T-wolves fan (the team’s life not mine), and a person involved in social media I have to say, awesome! Also – how long will this self-serving mea culpa campaign fad last?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

A good example of a company’s CSR successes is Target® with its long-standing commitment to schools and education. While demonstrating the company’s commitment to education, Target also created a local solution to a national issue by personally connecting with parents through a timely and innovative social media campaign.

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11 corporate communications tools to boost team performance

Sprout Social

These tools might include: Marketing tools (think: social, CRM, email). For example, consider how marketing messaging and creatives for campaigns require multiple steps, stakeholders and approvals. For example, you can track individual contributions to any given task as well as team-wide time spent on tasks.

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Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

On Twitter for example, if you’re tweeting about your company’s new product, you’re engaged in a customer gain event. I’m constantly referring back to Forrester’s POST methodology when planning campaigns. link] > @jaybaer [link] Stephanie Wonderlin Is Your Social Strategy Proactive or Reactive?