Direct Marketing Observations

JULY 6, 2010

This is kind of important for a number of reasons-not the least of being that some solutions are just not a good fit for some types of organizations. Maybe you should just concentrate on one specific social “thing&# that will make your organization better? The most impact? You can only choose one. Social Bookmarking. Podcasting.

Social Media 143

Social Media Wiki Social Bookmarking Flickr 143

Direct Marketing Observations

MAY 28, 2010

And then, it works best if it’s in conjunction with all the other activities, marketing or otherwise within your organization or the organization you’re working with. Create and manage multiple blogs. What do those activities look like? Increase traffic to websites through social bookmarking. Create and Post videos.

Social Media 203

Social Media Marketing Social Bookmarking Widget 203

Direct Marketing Observations

OCTOBER 15, 2010

We used to marvel at UGC, but what is it when large organization start to pass their content off as UGC? Information posted publicly on blogs, Facebook , Twitter , forums and other sites is fair game. This means look for the rise of the professional content creators masking as citizen journalists. Think of Wal Mart or Astroturfing.

Astroturfing 204

Astroturfing UGC Tips Mobile 204

Direct Marketing Observations

NOVEMBER 8, 2010

I was so mad that I blogged about it. Of course I used the company name with a map and hyper links because I was so angry but never really expected to hear from anyone within the organization. The CEO-I had about as bad an experience as could be had at a local restaurant.

Conversation 189

Conversation Social Media Resources Course 189

Direct Marketing Observations

FEBRUARY 25, 2010

Created a major SEO campaign that optimized complete site for hundreds of keywords all of which now rank organically on first 3 pages of Google. Created a blog that drives significant traffic and also ranks organically on first page of Google.

Wiki 170

Wiki Consultant SEO Flickr 170

Direct Marketing Observations

APRIL 11, 2011

Or is it a blog that has 3-4 posts over the span of 6 months? But the fact of the matter is that some organizations are so fixated on social but so unsure of what to do , or so obsessed with a wait and see mode, that they end up doing nothing or prefer to just sit back and do very little. Maybe, possibly, and perhaps?

Company 178

Company Social Media Compete Sports 178

Direct Marketing Observations

SEPTEMBER 14, 2011

The key here is to attack and address all of these and see where they fit or fall within your organization, but not get caught up in the minutiae of managing them. It’s a huge task and yet one that is best managed by sticking and moving. . Social has virtually the same amount of moving parts.

Microblogging 175

Microblogging Wiki Analytics SEO 175

Direct Marketing Observations

JULY 12, 2010

If you were acquiring and vetting followers and following people with just a modicum of organic effort and due diligence-by the time you got to 2500 followers, your tweets would be in some type of proportion to those numbers- i.e. 2500 followers- following 2500 and < > =4100 tweets. But wait… They only have 130 tweets.

Consultant 159

Consultant Company Social Media Remix 159

Direct Marketing Observations

OCTOBER 27, 2011

I think part of the reason why case studies on organizations that do it differently are written is because the majority of marketers and companies do it the same way over and over with predictably average results. How do other companies compete when Nike, Gatorade and AE give stuff away for free? Do they just give away free stuff too?

Compete 162

Compete Case Study Social Networking Small Business 162

Direct Marketing Observations

AUGUST 9, 2012

I’ve been somewhat neglecting the blog over the last few months but I have a good excuse er… reason. It’s what keeps companies and organizations in the public eye. Others are getting my good content. Being a content producer is brutal, it’s hard and it never ends. Content churns the machine.

Content 207

Content Curation Smart Phone Yahoo 207

Direct Marketing Observations

FEBRUARY 9, 2010

No one had heard of blogs. million blog entries every day. Woe to organizations that don’t listen. Newsroom employment would peak in 2001 as newsstand sales of the top 100 magazines approached 30 million. People used mobile phones to talk. Fast forward to 2009. Customers now take their opinions directly to the market.

Industry 143

Industry Aggregator Crowdsourcing Wikipedia 143

Direct Marketing Observations

JUNE 28, 2010

Maybe there is a perception that because they don’t figure into the day to day operations of organizations large and small that they’re not that important. I resolve to blog about it because I don’t have time to talk to the manager who I do spot trying to handle several large groups of irate people. Or are they?

Groups 122

Groups Groups Policies System 122

Direct Marketing Observations

AUGUST 13, 2010

But you see, there’s more than just the blog, that’s the easy part; there are status updates, there are content updates, consuming content, creating content, sharing info, driving traffic, analyzing data, connecting with your peers, finding your customers, making sure your clients are happy, and looking for prospects.

Social Media 180

Social Media Aggregator Activities Fashion 180

Direct Marketing Observations

SEPTEMBER 20, 2011

They don’t understand what can be bought, i.e. PPC versus a gamed organic result. Blogs can be gamed. Option A) is probably the most confusing. Simply because a lot of consumers do not know what types of web results they are looking at. The only problem?

Forums 148

Forums Research Buy Compete 148

Direct Marketing Observations

JANUARY 4, 2010

Customer service is probably the one department with the most experience in developing customer relationships across your entire organization. Every experience a customer has with your organization plays a part in developing not only that customer’s relationship with your company, but the relationship of that customer’s network too.

Social Media 131

Social Media Engagement Class Social Enterprise 131