Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Many brands today are leveraging employees and outside influencers as part of their content marketing programs.

Crowdsourcing 131

Crowdsourcing Curata Mobile Content management systems 131

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. Fly more miles, get priority seating on an airline. Eat 10 sandwiches, get the 11th free.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

MARCH 23, 2010

Your blog works exactly the same way. There’s a First Time for Everything New research (pdf) by my clients at Compendium Blogware show that for more than two-thirds of corporate blogs, new visitors comprise more than 80% of total blog traffic. State Indicator – Turns orange when you’re in that section 2.

Social Media 119

Social Media Strategy Consultant RSS 119

Josh S Peters

NOVEMBER 18, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Social Media for Lead Generation and Acquisition Social Media for Lead Generation and Acquisition Written on November 19, 2009 by Josh Peters in Social Media 5 Comments - Leave a comment!

Social Media 113

Social Media ROI Newsletter Campaign 113

Social Media Strategery

SEPTEMBER 18, 2008

Five years ago, when I joined my company, the only mentions of the terms “wikis&# and “blogs&# were usually preceded by the words “What the hell is a…&# Now, as with most organizations, there is an enormous demand for social media, both internally among my colleagues, and externally with my clients. briefings.

Gov 2.0 50

Gov 2.0 Organization Social Media Wiki 50

Social Media Strategery

SEPTEMBER 18, 2008

Five years ago, when I joined my company, the only mentions of the terms “wikis&# and “blogs&# were usually preceded by the words “What the hell is a…&# Now, as with most organizations, there is an enormous demand for social media, both internally among my colleagues, and externally with my clients. briefings.

Gov 2.0 50

Gov 2.0 Organization Social Media Wiki 50

Convince & Convert

MAY 27, 2010

Let’s say you have a white paper for download on your site. Although Flowtown leans toward the B2C mass market culturally, I see monster B2B possibilities here. These are exciting times at Bulb HQ! into their friends' news feeds) and not the brand's wall.

Consultant 122

Consultant Metrics Social Media Social CRM 122

Convince & Convert

MARCH 18, 2016

This is episode two of my new show: Marketing Marvels. There is A LOT of marketing technology out there, and it’s difficult to know what all the platforms and packages do, whether it makes sense for your business, how it stacks up to competitors, and a bunch of other key questions. Marketing Marvels viewers get a two week free trial.

Marketing 60

Marketing Content eBook Joomla 60

Mindjumpers

SEPTEMBER 23, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « In Time of Social Media Crisis – How Do You Respond? Blogpost posted on Mindjumpers [.] Leave a Reply Click here to cancel reply. Leave a Reply Click here to cancel reply.

Facebook 267

Facebook How To Disqus Fashion 267

Social Media Strategery

OCTOBER 27, 2009

Now, consider this blog post a public service announcement for all you consultants and contractors out there (including all you Booz Allen guys too!) – I don’t want you to become the next Gov 2.0 Not everything is a marketing opportunity – just try to be a helpful person whom others can rely on.

Gov 2.0 94

Gov 2.0 Consultant Social Media How To 94

Convince & Convert

MAY 19, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Why D.I.S. We like that.

Social Media 137

Social Media Strategy Consultant Social CRM 137

Social Media Strategery

JUNE 21, 2009

Crowdsource white papers and presentations! But in many of these social media implementations, I’ve come across a lot more people saying, “I have an internal blog but no one reads it,&# or “We have a wiki, but no one uses it!&# Those managers will forbid their staff from blogging. Enterprise 2.0

Gov 2.0 117

Gov 2.0 Wiki Social Media Collaboration 117