Social Media Strategery

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Customers Don’t Want Ads, They Want a Conversation…Just Not the Conversations You Want to Have

Social Media Strategery

Somehow I don’t think these are the conversations consumers are looking for from brands. Fast Company just published another article discussing how customers are no longer satisfied just with good products and services or low prices – they want collaboration and conversation from brands. It’s about transactions.

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A Partial Reading List for PR Students

Social Media Strategery

If the books and blogs you’re reading for your PR or marketing class start to sound too much like late night infomercials extolling get-rich quick schemes, here’s are some resources I’d recommend sharing with your professor and classmates this semester. Read Olivier’s blog and book. It takes time and commitment.

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The Many Roles of an Internal Community Manager

Social Media Strategery

When someone in the communications industry refers to a “ community manager ,&# they are usually referring to someone that can manage the online relationships for a particular brand, using tools like Facebook, Twitter, and blogs. The Internal Community Manager wears many hats. The answer isn’t the help(less) desk. It’s you.

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How a Social Media Evangelist Became a Social Media Realist

Social Media Strategery

I haven't blogged here in more than a month. Create an internal blogging platform! My goal is never to get someone blogging or Tweeting – that's just the means to help them understand how to better communicate and collaborate. When did I become the guy who gets tired of social media? Start a Twitter account!

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What Kind of Online Community Do You Have Behind Your Firewall?

Social Media Strategery

As CIOs and Chief Knowledge Officers bring tools that have been used on the Internet – blogs, wikis, microblogs, profiles – behind the firewall, they tend to expect the same results. "We'll The conversations that occur within your community most resemble: An empty room. "We'll have our own Wikipedia!"

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If You Want a Culture of Collaboration, You Need to Accept the LOLCats Too

Social Media Strategery

There's this tendency on the part of senior leadership to want to skip the blogs about company policy workarounds and the wiki pages detailing where to get the best burritos near the office and move right to co-creating methodologies with cross-functional teams and crowdsourcing initiatives that save millions of dollars.

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Mr. Popularity and Your Enterprise 2.0 Community

Social Media Strategery

Take five minutes and do a quick search of your organization’s blogs, microblogs, wikis, and forums that are available behind your firewall – and then let me know what the most popular topics are. I can’t recall reading anyone’s blog that I can’t remember seeing you there in the first couple of replies.