Convince & Convert

JUNE 30, 2010

It’s time to start thinking about social media the same way. I’m going to write more about my thinking in the area of social segmentation this summer, but for now what do you think? 39% of the people that check email first still use Facebook daily, but their motivation for doing so remains deal-centric.

Social Media 128

Social Media Strategy Automotive SEO 128

Techipedia: Tamar Weinberg

SEPTEMBER 15, 2010

TLC made many missteps when it came to their social media marketing efforts. Heck, perhaps TLC will come by and ramp up their social media efforts. Social Media is Social First and foremost, let’s lay down some ground rules. It’s not just media. It’s social media.

Social Media 217

Social Media Foursquare Marketing Flickr 217

Buzz Marketing for Technology

JUNE 27, 2008

Covering social media business strategy and personal power. 100 Personal Branding Tactics Using Social Media. Track things like audience/community sentiment (positive/negative) if you want to map effort to results. Passports are accounts on other social networks and social media platforms.

Social Media 280

Social Media Brands Technorati RSS 280

Techipedia: Tamar Weinberg

JANUARY 14, 2009

New for 2008: If your article is highlighted in this comprehensive post, we have badges for you! Social Media: Generic Strategy: 50 Ways to Use Social Media : Jeremiah Owyang shows how you can apply social media to some standard social computing objectives. What is the ROI for Social Media?

SEO 162

SEO Social Media Marketing Reputation 162

Webbiquity SMM

AUGUST 16, 2010

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. Building Social Bookmarking Networks 101 by Search Engine Journal.

Social Media 200

Social Media Tools Strategy Tips 200

Techipedia: Tamar Weinberg

JULY 2, 2010

I had graduated college the previous year, so many of my classmates seemed to have “moved on&# from the social sites of my time (all of which have dissolved). But over the past few months, the Facebook community has become a huge success and is continuing to flourish, and my classmates are slowly beginning to join the network.

Facebook 111

Facebook Web 2.0 MySpace API 111

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Recently, I had the good fortune of hosting the weekly #socialmedia chat (Tuesdays 9am Pacific) where social media types congregate on Twitter and answer three questions posed by the host.

Foursquare 150

Foursquare Analysis Consultant Mobile 150

Convince & Convert

SEPTEMBER 21, 2010

There seems to be a distinct collection of sessions, parties, and hang-outs for the social media crowd, and then a completely separate collection for developers, entrepreneurs (and of course film attendees). The feeling of community, and “we’re all in this together&# is slipping away.

Social Media 126

Social Media Strategy Conference Eventful 126