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How to Run Successful Campaigns on Google+

Convince & Convert

Over the past couple of years, I’ve been working on the best practices for running campaigns on Google+ and how, as Chris Brogan would say, we can make our buyers the hero of the story. Google+ campaigns are a great way of building trust and relationships with the people who may well become your brand advocates. Well, three reasons: 1.

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

While we’re at it, how do our customers use social media vs. the mainstream population? They (should) know how effective every ad, campaign, point-of-sale item, direct mail, email, tagline, product and other marketing investment has performed. A goal that is basically brought from the necessity! More about this blog here.

Research 265
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The Hitchhiker’s Guide to Tracking Website Engagement

Convince & Convert

A Practical Case Study of Tracking Engagement. Content Shares: pages, stories, videos shared to social networks or emailed from wish.org. Visitor Promotion: downloaded banners/badges or creation of personal fundraising pages. Subscriptions Initiated: email, print, and mobile signups through wish.org.

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The Hitchhiker’s Guide to to Tracking Website Engagement

Convince & Convert

A Practical Case Study of Tracking Engagement. Content Shares: pages, stories, videos shared to social networks or emailed from wish.org. Visitor Promotion: downloaded banners/badges or creation of personal fundraising pages. Subscriptions Initiated: email, print, and mobile signups through wish.org.

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Social Media Puts F-U-N In Non Profit Fund Raising

Diva Marketing Blog

We did launch our own widget tied to our Plant a Billion Trees campaign at plantabillion.org. We thought price point was important for the campaign we were promoting through social networks -- each tree costs just $1 -- and while that is something to think about, we learned it isn't the most important thing.

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Social Media Club Hawaii Celebrates Ma Ka Hana Ka ?Ike

Bare Feet Studios

Here is what all was created: A new identity , perfectly suited for use on numerous social networks, and including a new web address, “hanabuild&# which is easier and shorter than their full Hawaiian name and is being used for digital branding. Their URL went from www.hanabuildingprogram.com to www.hanabuild.org. A Facebook page.

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60+ Creative Marketing Ideas for Small Business

Writtent Blog

If you win, you get a badge on your website and a lot more sales. Create customer case studies. Emails campaigns are a great way to stay in touch with your customers. Set up a PPC campaign. In most cases you can get a free $50 voucher from Bing or Google. It’s not just another social network.