Convince & Convert
JUNE 11, 2014
Over the past couple of years, I’ve been working on the best practices for running campaigns on Google+ and how, as Chris Brogan would say, we can make our buyers the hero of the story. Google+ campaigns are a great way of building trust and relationships with the people who may well become your brand advocates. Well, three reasons: 1.
Adam Cohen
JULY 12, 2010
They (should) know how effective every ad, campaign, point-of-sale item, direct mail, email, tagline, product and other marketing investment has performed. More and more case studies of successes in social channels are popping up. While we’re at it, how do our customers use social media vs. the mainstream population?
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Convince & Convert
FEBRUARY 26, 2013
Your homepage, or worse yet, your campaign-specific landing page, is crowded, confusing, and poorly designed. Search engines and pay-per-click campaigns are likely to be your top draws. In fact, if your sale meets these qualifications it’s a good answer. If it doesn’t, it’s borderline nuts. Page pollution. And they won’t.
Convince & Convert
JULY 19, 2011
A Practical Case Study of Tracking Engagement. Visitor Promotion: downloaded banners/badges or creation of personal fundraising pages. Plus, the return visitor metric can be influenced by our social media efforts and other outreach and marketing campaigns. Page Views of Mission-Centric Content: wish stories and videos.
Convince & Convert
JULY 19, 2011
A Practical Case Study of Tracking Engagement. Visitor Promotion: downloaded banners/badges or creation of personal fundraising pages. Plus, the return visitor metric can be influenced by our social media efforts and other outreach and marketing campaigns. Page Views of Mission-Centric Content: wish stories and videos.
Sprout Social
MARCH 13, 2017
Notice how the Constant Contact testimonial points out specific results they saw—more engagement for their campaigns. We use a similar approach with our customer case studies, like this one from Trello. Check out our guide to influencer marketing for more tips on how to put together your campaign. Social Media Following.
Sherrilynne Starkie
MARCH 2, 2020
In this article we’ll explain why earned media is a crucial part of any successful digital marketing campaign, outline what you need to get started and provide tips on how to get your first earned media hit! Lots of news outlets have badges showing how many times an article has been shared on social media and on which platforms.
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