The Realtime Report

AUGUST 17, 2012

LinkedIn Is Most Important Social Network for B2B Marketers. When asked which social media method is most important for their social outreach, LinkedIn was the clear winner among B2B marketers (chosen by 30%) according to new research by BtoB. Facebook followed with 19%, Twitter with 16%.

Social Networking 184

Social Networking B2B LinkedIn Tumblr 184

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. The biggest reason for this challenge has to do with the mindset with which B2B marketers have approached social.

B2B 91

B2B ROI Social Media Hashtag 91

The Realtime Report

AUGUST 1, 2014

This is a guest post written by Lisa Smith, Director of Media and Markets Research/Mindwave Research. Maybe you remember when media research was just about capturing TV viewership and print readership? Shifting the B2B Media Research Model. More Access to Information = More Collaborative Decision Makers.

Strategy 178

Strategy B2B Marketing Research 178

The Realtime Report

APRIL 11, 2019

This suggests that paid social media operates as a valuable touchpoint in the conversion process, meaning people use social to research and survey items before they purchase a product. Use paid social advertising to ensure that people encounter your company during their researching and consideration stages.

Small Business 133

Small Business Organization Social Media Authentication 133

The Realtime Report

APRIL 15, 2021

An example of a B2B sales framework that works in a simple approach and allows a deeper focus is the MEDDIC sales framework. Undertake more research from references whether a potential lead matches the demographics of a given persona. Every sales qualification framework provides a varying fit for your product or service.

Company 91

Company B2B Team Issues 91

The Realtime Report

MARCH 3, 2018

Within the marketing industry, AI has already been making significant waves with precision targeting and marketing automation. But how does this affect the marketing professionals? 55% of those polled are already investigating ways to implement AI within their business.

Marketing 70

Marketing B2B Industry Research 70

The Realtime Report

AUGUST 25, 2020

A good social media plan consists of researching demographics, setting goals, and crafting what type of content you want to post. There’s two uses of marketing, business-to-customer (B2C) marketing, and business-to-business (B2B) marketing. This is essentially like a marketing plan.

Small Business 251

Small Business Social Media Strategy Marketing 251