Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. How to Choose the Right Platform for Employee Advocacy. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. Table of Contents. What is Employee Advocacy. How to Drive Employee Advocacy Adoption.

B2B 147

B2B Survey ROI Metrics 147

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. This makes sense when you consider that 46% of B2B decision-makers are now between the ages of 18 and 34 years old. Reaching these buyers on the right platform, at the right time, and with the perfect content to answer their needs is no easy feat.

Social Media Management 160

Social Media Management Social Media Tools Hubspot 160

Buffer Social

NOVEMBER 30, 2016

With Facebook becoming very much a “pay-to-play” platform , this is the perfect opportunity for businesses and marketers to fully grasp everything there is to know about ensuring that your advertising dollar stretches as far as possible. PPC for lead generation and B2B. PPC for lead generation and B2B. A/B testing.

Class 40

Class Skills Social Media Marketing 40

Pam Moore

DECEMBER 11, 2016

70% of B2B marketers plan to create more content in 2017 compared to 2016. Top 3 B2B goals of content marketing are lead generation (85%), sales (84%), lead nurturing (78%). 94% of B2B marketers use LinkedIn as part of their content strategy. 53% of email are opened on mobile devices (campaign monitor). Orbit Media).

Template 167

Template Templates Content NewsCred 167

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). . ” — 2018 Trends: B2B Marketing , Edelman. Yes, but wait—this one is different.

B2B 305

B2B Trends Analysis Marketing 305

Convince & Convert

DECEMBER 7, 2011

Marketface doesn’t blog, create white papers, produce podcasts, or anything we would consider to be modern content marketing. The fourth stage in kimono-opening is a familiar one to many B2B marketers: producing content and putting it behind a lead form. Give Me Your Number.

Content 133

Content Marketing Consultant Study 133

Writtent Blog

JULY 18, 2013

Way back in 1998, Communications Professor Mitchell Stephens predicted the rise of images and video, writing “moving images use our senses more effectively than do black lines of type, stacked on white papers.” Strout literally wrote the book on mobile-optimized marketing, as the co-author of Location-Based Marketing for Dummies.

Content 95

Content Marketing Meme Hubspot 95

Convince & Convert

OCTOBER 22, 2013

I think the future of big content is multi-platform. He wrote Crap: The Content Marketing Deluge and the B2B Content Marketing Strategy Checklist. Soap and fabric softener bored him rigid so he jumped ship to specialise in B2B. What do you think is the future of big content in terms of form, style, approach, and and concepts?

Strategy 147

Strategy Content BuzzStream Brands 147

Webbiquity SMM

NOVEMBER 12, 2013

Which emerging platforms are essential (or even worth investigating)? How does social media use differ in B2B vs. B2C companies? How do marketers separate hype from reality in mobile? B2B Marketing Insider ). B2B Social Media Marketing Stats and Facts. B2B PR Sense Blog ). Between large and small businesses?

Statistics 235

Statistics Social Media B2B Journal 235

Convince & Convert

JUNE 12, 2013

Content marketers should develop a plan to promote their content in a unique, platform-native way across all of these assets. That being said, I’m not suggesting you hire someone in a gorilla suit to stand by the side of the freeway holding a sign with the title of your latest white paper on it. Photo Credit: Gorilla Suit.

BuzzStream 148

BuzzStream Content Metadata Reddit 148

Webbiquity SMM

JANUARY 5, 2016

Writing White Papers to Establish Your Expertise by Prof KRG. White papers allow you to establish your expertise on a topic, making you more sought after and desirable to work with. The New B2B Buyer And The Collaborative Economy by Tony Zambito. Do your images inspire your readers to take action?

Content 60

Content B2B Marketing Hubspot 60

Rebekah Radice

MAY 24, 2017

White papers. Did you know: 82% of Twitter users watch video content and a whopping 90% of those people are viewing from mobile. And 73% of B2B marketers say video positively impacts marketing ROI. And social media is the perfect platform for you to do this. Blog content. Vlogs (video blogs). Social bookmarking.

Social Media 148

Social Media How To Analytics Types 148

Waxing UnLyrical

NOVEMBER 8, 2019

Whether it’s web or social media or mobile apps, it’s still the content that dominates every digital space. When it comes to B2B content marketing, you need to focus more on expertise and for directly targeting end-users to create informed content that helps users to make decisions. White papers. Blogs and articles.

Content 187

Content Curation Marketing SEO 187

Hootsuite

NOVEMBER 30, 2023

Once your post is ready to go, it’s time to schedule it with the Hootsuite calendar, a drag-and-drop tool that allows you to plan out your social content across multiple platforms. WordPress sites look great on both desktop and mobile, too. It even includes recommended times to post for maximum engagement. And did it ever deliver.

Tools 114

Tools Content HootSuite Marketing 114

Rebekah Radice

MAY 24, 2017

White papers. Did you know: 82% of Twitter users watch video content and a whopping 90% of those people are viewing from mobile. And 73% of B2B marketers say video positively impacts marketing ROI. And social media is the perfect platform for you to do this. Blog content. Vlogs (video blogs). Social bookmarking.

Social Media 60

Social Media How To Analytics Types 60

Webbiquity SMM

APRIL 8, 2014

On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. ” Does Facebook Work for B2B Lead Generation? Many (most?)

Facebook 232

Facebook Marketing B2B Advertising 232

Writtent Blog

FEBRUARY 20, 2014

We’ve expanded beyond your basic blogs, eBooks, and white papers to incorporate some truly groundbreaking concepts: 1. Imagine how much value you could provide to your customers by creating a center for online professional education, which could include videos, white papers, eBooks and more! Mobile Apps.

Content 104

Content Marketing Screencast Tumblr 104

Webbiquity SMM

NOVEMBER 28, 2011

” Or that49% of B2B journalists write blogs, and 84% are on Twiter? Social Media Statistics by The B2B Guide to Social Media ** 5 Stars This is one of the most amazing and comprehensive sources of social media statistics anywhere (other than the Webbiquity blog marketing research section, of course). Or that 73% of U.S.

Statistics 227

Statistics Research Social Media B2B 227