Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. We also know the world of social listening is one that can make or break our brand’s reputation. Like actual listening, social listening can be the glue that holds your marketing strategy together.

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Waxing UnLyrical

DECEMBER 16, 2013

We’ve gone through quite a few changes in the past (almost) four years, but despite everything, the chat has endured and the hashtag has taken on a life of its own (which I love). Hashtag Gone Wild: How JPMorgan Chase’s Twitter Chat Went Awry #ASKJPM. As many of you know, I started the #measurePR Twitter chat back in 2010.

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Storify Press Release Case Study Hashtag 216

Sprout Social

FEBRUARY 22, 2021

Creating captivating B2B social media post ideas can be… challenging. If you’re in B2B social, you know it has a bit of a reputation of being kind of dull. One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. Embrace the hashtag.

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B2B Social Media Hashtag Press Release 138

Myrland Marketing

OCTOBER 3, 2013

Over on PR News, there’s a very interesting post about Amazon distributing a recent press release about the Kindle Fire via 14 Tweets. Each Tweet plugged a different aspect of the new Kindle Fire, and appears to be a summary of the release they distributed via their website and Business Wire. What about you?

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Press Release News Hashtag Sample 76

Oktopost

SEPTEMBER 24, 2019

The primary function of ORM is to lessen the impact of negative online content about a business such as bad reviews, social media callouts, and viral videos that depict the company in a bad light. It’s not enough to periodically search Google and social media for mentions of your name.

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Reputation Press Release Airlines Construction 83

Sprout Social

FEBRUARY 10, 2022

Is a social media rebrand on your radar? In this guide, we’ll break down how to rebrand your business on social media and keep your customers happy. Why (and when) a rebrand on social media is necessary. This is a problem that many B2B brands and SaaS companies face. The short answer? It depends.

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Social Media How To Press Release Sentiment 120

Webbiquity SMM

JULY 14, 2015

Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. As noted below, the money is following that belief: social media now accounts for about 11% of all digital marketing outlays, and spending on social media marketing will total nearly $10 billion this year.

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