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Breaking Down Social Listening for B2B: The Full Guide

Oktopost

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. In this piece, we’ll break down social listening, how it’s different from social monitoring, and the benefits and ways to use social listening for your B2B brand. What is Social Listening? Competitor Analysis.

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Monday Roundup: A Goodie Bag of #measurePR

Waxing UnLyrical

We’ve gone through quite a few changes in the past (almost) four years, but despite everything, the chat has endured and the hashtag has taken on a life of its own (which I love). Hashtag Gone Wild: How JPMorgan Chase’s Twitter Chat Went Awry #ASKJPM. As many of you know, I started the #measurePR Twitter chat back in 2010.

Storify 216
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10 B2B social media post ideas to stand out in a crowded social landscape

Sprout Social

Creating captivating B2B social media post ideas can be… challenging. If you’re in B2B social, you know it has a bit of a reputation of being kind of dull. One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. Embrace the hashtag.

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Law Firms: When Making Announcements, Think Outside The Box

Myrland Marketing

Over on PR News, there’s a very interesting post about Amazon distributing a recent press release about the Kindle Fire via 14 Tweets. Each Tweet plugged a different aspect of the new Kindle Fire, and appears to be a summary of the release they distributed via their website and Business Wire.

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7 Essential Building Blocks to Manage a Corporate Reputation Online

Oktopost

This is done by crowding out the negative content with positive content that will show up in the same searches, hashtags, and news feeds as the negative stuff. People are naturally skeptical of messaging that comes from executives, owners, and faceless press releases. .

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How to roll out a successful rebrand on social media

Sprout Social

This is a problem that many B2B brands and SaaS companies face. Your brand name, @brand social handles and hashtags. Consider that you might need to align your announcement timing with other marketing channels including emails, blog posts or press releases. Press release.

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31 Sensational Social Media Marketing and PR Stats and Facts

Webbiquity SMM

Know your market (B2B). Image credit: B2B PR Sense Blog. Journalists receive, on average, 50-100 press releases every week. B2B PR Sense Blog ). For example, it does not use videos or hashtags and it does not appear to have responded to any of the posts left by users.” ” ( Virtual Press Office ).