Oktopost

APRIL 11, 2022

B2B, despite what many believe, moves at a fast pace. In this article, we’ll explain how B2B brands can use social listening to complete a comprehensive competitive analysis. 5 ways to leverage social listening for competitive analysis. We’ll dive into how you can use social media to keep an eye on your competitors.

Analysis 118

Analysis Price Influencer Sentiment 118

Waxing UnLyrical

JANUARY 17, 2014

Our guest was the super smart B2B Marketing Strategist Eric Wittlake , whom I hounded until he agreed to be a guest on the chat. Some say PR isn’t just press releases. If you have questions on PR (and social media) measurement, or a suggestion for a future guest, do let me know in the comments below.

Press Release 182

Press Release B2B Curation Consultant 182

Waxing UnLyrical

DECEMBER 16, 2013

Why: On August 6th, the oh-so-wonderful Jay Baer, author of YouTility , joined us for a lively chat where we discussed the state of PR measurement today, the evolution of social media in PR, common mistakes large organizations make when measuring PR/SM results, the best measurement tools, and lessons/case studies from his book.

Storify 216

Storify Press Release Case Study Hashtag 216

Webbiquity SMM

SEPTEMBER 9, 2013

Finally, algorithmic changes implemented by Google (and subsequently mimicked by other search engines) over the past 18 months have impacted traffic to b2c and b2b websites. What matters is knowing how to drive more traffic to your content from social networks and how to drive direct and search visits through social media optimization. •

Directory 196

Directory SEO B2B Real Estate 196

Social Media Strategies Summit

NOVEMBER 14, 2019

As a result, the audience of LinkedIn is different than any other social media site: 50% of LinkedIn users have a college degree, 45% earn at least $75K per year, and 33% of millionaires are on the platform. But GE didn’t just make an announcement or issue a press release. Top 10 Brands Killing It on Instagram.

Class 100

Class LinkedIn Brands Microsoft 100

Ari Herzog

NOVEMBER 12, 2012

Press releases and corporate write-ups across the web talk about the company’s production of electronics for Redbox , NASA , Nokia , and Ford — to name a tiny few consumer brands you may recognize. Please continue reading Introducing @Flextronics to the Social Web and leave a comment if inspired. Got a question?

Radian6 172

Radian6 Press Release Vimeo Upcoming 172

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Be Committed to CSR As mentioned, it’s critical to be transparent when it comes to a company’s CSR program, especially when harnessing social networking platforms.

CSR 137

CSR Social Media Strategy Consultant 137

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Social Media? If anything, social media is MORE important for B2B companies than it is for B2C companies. For whom is it more important to have a humanizing social media presence?

Social Media 130

Social Media B2B Company Consultant 130

Sprout Social

FEBRUARY 22, 2021

Creating captivating B2B social media post ideas can be… challenging. If you’re in B2B social, you know it has a bit of a reputation of being kind of dull. One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. Let’s be honest.

B2B 137

B2B Social Media Hashtag Press Release 137

Webbiquity SMM

DECEMBER 12, 2012

While Marty Weintraub offers a more provocative metaphor below, it almost seems like Google+ is becoming the colonoscopy of social networks: everyone agrees it’s vitally important, but few people really want to talk about it or spend any more time on it than absolutely necessary. by B2B Digital Marketing. ” Google+ for SEO?

Google 216

Google Tips Bookmarklet SEO 216

Koka Sexton

MARCH 19, 2012

They answered questions about everything from what sales managers do wrong, to how social media has changed the sales landscape forever. I ran the social selling track and held panels with customers and companies like Sprout Social , Extole , Yammer Cornerstone OnDemand and others. Social media as a broadcast channel .

Press Release 96

Press Release Skills Yammer Social Networking 96

Twist Image

APRIL 9, 2014

So, before you put finger to keypad in an effect to pump out an extra few free impressions to a saturated social media channel, sit down and ask yourself the following: How trusted as a source of information is our organization? press release. social media. press release. social media.

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Questions Content Press Release Findability 102

Convince & Convert

JULY 26, 2010

He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. Way back in the early days of PitchEngine (like 2009), people thought we were crazy to offer our social media news release service for free. Social media has changed the way we communicate.

SEO 115

SEO Social Media Consultant Social CRM 115

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Read on to learn what aspects of your business can benefit most from social listening tools.

Tools 93

Tools Sentiment How To Team 93

Proactive Report

DECEMBER 27, 2017

There are many tools available to harvest data about your customers and stakeholders, both internally and externally: CRM systems, social media analytics, web analytics and more. The value of earned media grows – and everyone wants to grab control of it. Some smart systems have all this data available in one platform.

Trends 49

Trends Press Release Data Skills 49

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. Dynamic Signal.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Koka Sexton

DECEMBER 20, 2009

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Corporate Social Media Reading List I’m a huge fan of social media. I try to follow the trends and news around social media as best I can. I would have loved to get a job in something social media related but that quest always evaded me.

List 96

List Social Media Case Study Wiki 96

Twist Image

MARCH 11, 2017

From small, medium and large brands to those that are focused on B2B and B2C, there are many that are creating, publishing and distributing content in new and interesting ways. Most of them are nothing more than a slightly personalized press release. social media. social media. It's not just blogs.

Content 55

Content B2B Press Release Publishing 55

Adam Sherk

DECEMBER 22, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk How to Identify Your Own Top Trends by Adam Sherk on December 22, 2009 Yesterday Facebook shared its Top Status Trends of 2009 , providing insight into what terms most commonly occurred in users’ status updates. were most (and least) popular? Happy New Year.

Trends 167

Trends How To Digg Press Release 167

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. Dynamic Signal.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Kikolani

NOVEMBER 19, 2010

14 social media experts react to Facebook’s new message system – a look at how influencers feel about the change. Facebook Pages for B2B social media marketing – a look at the elements of three successful B2B pages. 7 social link building tips – how engagement can build links.

Mashup 128

Mashup Resources Digg Social Bookmarking 128

Webbiquity SMM

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Diva Marketing Blog

MARCH 17, 2010

About The Financial Brand: The Financial Brand is a niched B2B online publication about banking and brand/marketing. Monitoring The Internet & Social Media : Jeffry spends about 90 minutes daily reviewing about 50 Google Alerts, RSS feeds and Twitter searches that he's converted into RSS feeds. I'm running a B2B site.

Tweetdeck 96

Tweetdeck Press Release Banking B2B 96

Sprout Social

FEBRUARY 10, 2022

Is a social media rebrand on your radar? In this guide, we’ll break down how to rebrand your business on social media and keep your customers happy. Why (and when) a rebrand on social media is necessary. This is a problem that many B2B brands and SaaS companies face. The short answer? It depends.

Social Media 117

Social Media How To Press Release Sentiment 117

Writtent Blog

MAY 26, 2014

Coming back to the HubSpot marketing benchmarks study mentioned above, B2B and B2C companies with websites containing 100+ pages generate 2.5x More social media interaction. The trick is to focus on quality and relevance. Generate Sales Leads. more leads than those with 50 or less. More indexed pages. More inbound links.

SEO 97

SEO Hubspot Press Release Engineering 97

Myrland Marketing

OCTOBER 3, 2013

Over on PR News, there’s a very interesting post about Amazon distributing a recent press release about the Kindle Fire via 14 Tweets. Each Tweet plugged a different aspect of the new Kindle Fire, and appears to be a summary of the release they distributed via their website and Business Wire. What about you?

Press Release 76

Press Release News Hashtag Sample 76

Buzz Marketing for Technology

DECEMBER 1, 2010

I think it is fair to say that Social Media has hit the mainstream these days but the big concern on every B2B Marketers mind has been where is the ROI? As a result I hear of many Social “science experiments” going on across several organizations that may or may not yield the results the marketer is hoping for.

ROI 258

ROI B2B Social Media Press Release 258

Oktopost

SEPTEMBER 24, 2019

The primary function of ORM is to lessen the impact of negative online content about a business such as bad reviews, social media callouts, and viral videos that depict the company in a bad light. It’s not enough to periodically search Google and social media for mentions of your name.

Reputation 83

Reputation Press Release Airlines Construction 83

Jeff Esposito

JANUARY 21, 2014

In fact, 92% of B2B marketers say they are budgeting for it, which is a sure sign that content marketing here to stay. Nevertheless, they realize that it’s worth the investment – 58% of B2B and 60% of B2C companies are increasing their content budgets over the next year. But how has it evolved? Image Viktor Hanacek.

Trends 37

Trends Content Marketing Press Release 37

Jeff Esposito

JANUARY 21, 2014

In fact, 92% of B2B marketers say they are budgeting for it, which is a sure sign that content marketing here to stay. Nevertheless, they realize that it’s worth the investment – 58% of B2B and 60% of B2C companies are increasing their content budgets over the next year. But how has it evolved? Image Viktor Hanacek.

Trends 20

Trends Content Marketing Press Release 20

Koka Sexton

DECEMBER 20, 2009

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Corporate Social Media Reading List I’m a huge fan of social media. I try to follow the trends and news around social media as best I can. I would have loved to get a job in something social media related but that quest always evaded me.

Case Study 99

Case Study Wiki Software List 99

Techipedia: Tamar Weinberg

MAY 28, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Business , Marketing , Social Media > Social Media Strategy from A to Z Social Media Strategy from A to Z by Tamar Weinberg on May 28, 2010 Share Social media might be old.

Social Media 278

Social Media Strategy Yahoo Communities 278

Buzz Marketing for Technology

APRIL 1, 2010

Using a multichannel approach that leverages traditional and non traditional channels like Social Media is the key. And Social Media can actually help accelerate this stat for you because of the viral effect. Related posts: B2B Marketing: Trust + Community = ROI Trust is not a new thing when it comes to.

B2B 252

B2B Content Press Release Marketing 252

Webbiquity SMM

JULY 22, 2014

This shift has led to today’s emphasis on “social” PR. But it’s not merely about using social media platforms and outreach; as one of five pillars in the web presence optimization framework , PR now impacts SEO, content marketing, website design, and other marketing disciplines.

Press Release 217

Press Release Nielsen Blogger SEO 217

Convince & Convert

JULY 13, 2010

Naturally, I asked about his interest in mastering social media for his clients. Every single person in a public relations firm should: 1) understand the impact of social media and 2) be able to activate that marketing potential for their clients. That’s the essence of a good social media strategy , anyway.

Social Media 138

Social Media Strategy Consultant SEO 138

Webbiquity SMM

JULY 14, 2015

Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. As noted below, the money is following that belief: social media now accounts for about 11% of all digital marketing outlays, and spending on social media marketing will total nearly $10 billion this year.

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Social Media Marketing Statistics Tumblr 80

Writtent Blog

DECEMBER 6, 2023

Send out a press release or feature article and get your logo on the team uniforms. Send out press releases for each organization and/or time you donate. Having a blog, YouTube channel, and podcast on iTunes in addition to social media makes you more well known and credible. Sponsor a local sports team.

Small Business 98

Small Business Marketing Compete Directory 98