Webbiquity SMM

AUGUST 9, 2010

Mid-sized to large firms may rely on fee-based social media monitoring tools like Radian 6 , Alterian SM2 , Cision or Vocus which provide automated sentiment tracking, while global brands can use tools like Neilsen BuzzMetrics or Cymfony. Share this on Technorati. Tweet This!

SM2 187

SM2 Alterian Vocus Social Media 187

Webbiquity SMM

AUGUST 23, 2010

For example, if John Doe clicks through to your website from a tweet and buys something, that’s easy to measure. Social Media ROI – How 3 B2B Technology Companies Are Achieving Revenue Results by MarCom Ink. This video highlights several Social Media ROI examples along with other effective Social Media Strategies.&#

ROI 193

ROI Social Media Vocus Metrics 193

Convince & Convert

JULY 9, 2013

Ok, I admit it, Oprah is an extreme and unlikely example. Most influencers that businesses target, especially B2B businesses, probably aren’t world famous media moguls. Let me use OpenView Venture Partners as an example. For example, using a simple list of relevant keywords can help you identify a broad list of influencers.

Influencer 160

Influencer Strategy Content Marketing 160

Waxing UnLyrical

MAY 27, 2011

I had been given a test drive of Vocus which some of the applicants used. Tip: I have many years of direct B2B sales experience. It would have been great to tell me how good some of that coverage was and then pull up examples of the vision a year from now, how much better the coverage would be. I was very disappointed.

Brands 177

Brands Vocus Blogosphere B2B 177

Buzz Marketing for Technology

NOVEMBER 17, 2009

But for most B2B marketers like myself – we tend to optimize by the channel of data that we have. For example I get: Social Media reports, Blog data reports, Website data reports, Campaign data reports, Launch result reports, Traditional Media reports, Lead reports and of course Budget reports to name just a few.

Data 100

Data Vocus Radian6 B2B 100

Buzz Marketing for Technology

NOVEMBER 17, 2009

But for most B2B marketers like myself – we tend to optimize by the channel of data that we have. For example I get: Social Media reports, Blog data reports, Website data reports, Campaign data reports, Launch result reports, Traditional Media reports, Lead reports and of course Budget reports to name just a few.

Data 100

Data Vocus Radian6 StumbleUpon 100

Webbiquity SMM

MARCH 23, 2011

The best also monitor message boards and forums, easy to overlook but critical particularly for niche b2b products and services. For example, a discussion of the latest developments in aerospace composites is probably more likely to happen on a niche engineering forum than on Facebook. Frequency of alerts.

Social Media 193

Social Media Tools Sysomos Vocus 193