Webbiquity SMM

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly.

SM2 188

SM2 Alterian Vocus Social Media 188

Webbiquity SMM

AUGUST 23, 2010

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? Among social media pundits, the debate rages on. Among social media pundits, the debate rages on.

ROI 193

ROI Social Media Vocus Metrics 193

Convince & Convert

JULY 9, 2013

Ok, I admit it, Oprah is an extreme and unlikely example. Most influencers that businesses target, especially B2B businesses, probably aren’t world famous media moguls. Let me use OpenView Venture Partners as an example. influencer outreach b2b marketing content marketing influence marketing openview labs'

Influencer 160

Influencer Strategy Content Marketing 160

Buzz Marketing for Technology

NOVEMBER 17, 2009

But for most B2B marketers like myself – we tend to optimize by the channel of data that we have. For example I get: Social Media reports, Blog data reports, Website data reports, Campaign data reports, Launch result reports, Traditional Media reports, Lead reports and of course Budget reports to name just a few.

Data 100

Data Vocus Radian6 B2B 100

Waxing UnLyrical

MAY 27, 2011

I had been given a test drive of Vocus which some of the applicants used. Tip: I have many years of direct B2B sales experience. If it says you are a social media whiz (three claimed this), and then you are interviewing with me, you had better be one or you will be outed. How are you going to pull this off?

Brands 177

Brands Vocus Blogosphere B2B 177

Buzz Marketing for Technology

NOVEMBER 17, 2009

But for most B2B marketers like myself – we tend to optimize by the channel of data that we have. For example I get: Social Media reports, Blog data reports, Website data reports, Campaign data reports, Launch result reports, Traditional Media reports, Lead reports and of course Budget reports to name just a few.

Data 100

Data Vocus Radian6 StumbleUpon 100

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we convince our clients that we’re good at social media?

Questions 161

Questions Social Media Consultant Education 161