Hootsuite

JULY 4, 2022

Just because they are doesn’t mean you should be, of course, but it could be a sign that it’s worth testing. It’s also a great channel to support the consideration stage of the buyer journey, drive conversions, and build customer loyalty. Connect it to your favorite social media management platform (Hootsuite, of course!).

Questions 105

Questions Banking Insurance HootSuite 105

Sprout Social

FEBRUARY 26, 2024

Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue. Of course, they do it in their own morbid way. A reminder that even B2B social customer care should be person-first. The play: B2B brands, this one’s for you: Humanize.

Report 64

Report Atlassian Brands Sentiment 64

Oktopost

APRIL 6, 2023

In the B2B world, you don’t just want to be looked upon as just another business selling a particular product or service. While, for plenty of retailers in the B2C world, that reputation can work out just fine, the world of B2B is different. Not only is this good for lead conversion and customer loyalty, but it’s good for SEO.

Exercises 69

Exercises Metrics B2B Social Media 69

Sprout Social

OCTOBER 25, 2022

Of course, achieving that level of brand recognition is a lofty goal. Fast food, retail, sports—those brands can get experimental. For the second year in a row, HubSpot is named a Leader in the 2022 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms for its offering, Marketing Hub. ??. Our advice? — e.l.f.

Strategy 129

Strategy Brands Hubspot Survey 129

Webbiquity SMM

OCTOBER 16, 2012

60% of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site. 48% of these consumers responded to a retailer’s offer posted on Facebook or Twitter. Earnest B2B ). Earnest B2B ). Earnest B2B ). Earnest B2B ).

Social Media 229

Social Media Hubspot B2B Marketing 229

Hootsuite

JUNE 27, 2022

So even if you don’t have the time or resources to jump on a trend as it happens on TikTok, you’ll at least get the references and be prepared to play off them on your other social channels later on (if appropriate, of course). Retail and B2C brands tend to get the most attention for doing cool stuff on TikTok. Yes, really.

B2B 98

B2B Trends Authentication Film 98

Buzz Marketing for Technology

NOVEMBER 14, 2012

However, retailers, in tandem with their marketing vendors, must first identify what personalization really means—and what it means to their business and target customers. Of course, rules don’t exist in a vacuum. But personalization isn’t just marketing hype. It’s a complex concept that really can live up to its billing.

Marketing 268

Marketing Retail Conversation Buy 268