Convince & Convert

AUGUST 11, 2015

The number one challenge for content marketers cited in Content Marketing Institute’s 2015 B2B Content Marketing Benchmarks, Budgets and Trends is ‘creating engaging content’. In B2B or other highly competitive digital marketing environments, companies will often gladly pay $1, $5, $10 or more for a click, via paid search or other mechanism.

How To 60

How To Software B2B Cost 60

Techipedia: Tamar Weinberg

JANUARY 5, 2009

StumbleUpon – A Blogger’s Best Friend (Newest on the Net): A beginner article from Fred Peters about how to use StumbleUpon to gain traffic to your sites. 11 Guidelines to Social Media Success (Search Engine Watch): Eric Enge presents his 11 takeaways from SMX Social Media. What do you think is the answer to this question?

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Convince & Convert

FEBRUARY 23, 2012

Eric : For me, it’s if you’re smart enough to run a reasonable paid search campaign, you’re probably smart enough to put together the product that I want. An oldie in the sense that it’s from I think August 2011, but it’s from a B2B marketing. They surveyed about 2,500 B2B consumers or buyers.

Social Media 118

Social Media Adwords B2B Brands 118

Convince & Convert

JUNE 12, 2013

Most direct marketing advertisement methods (paid search, etc.) Some paid content promotion tactics that can be very effective include: StumbleUpon Paid Discovery – StumbleUpon lets you buy clicks at low, low prices fromsocially engaged visitors. Bloggers and Other Influencers Writing About Your Content.

BuzzStream 152

BuzzStream Content Metadata Reddit 152

Webbiquity SMM

APRIL 29, 2014

Many SEO companies do the same with their outreach to bloggers. ” Marketing Research Chart: Integrating email and search marketing tactics by MarketingSherpa. This approach isn’t SEM (paid search) though SEM is a key component of a wider WPO strategy. Time for a New Definition of SEO by Search Engine Watch.

Brands 206

Brands SEO Press Release Engineering 206

Webbiquity SMM

AUGUST 18, 2012

While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. Wondering which social network is most effective at generating b2b leads? Social Media B2B ). Social Media B2B ).

Statistics 206

Statistics Social Media B2B Marketing 206

Webbiquity SMM

AUGUST 18, 2012

While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. Wondering which social network is most effective at generating b2b leads? Social Media B2B ). Social Media B2B ).

Statistics 200

Statistics Social Media B2B Marketing 200

Webbiquity SMM

SEPTEMBER 8, 2010

How do B2B social media marketing practices differ from B2C companies? What percentage of web searches stop after page one of the results? How much do small businesses spend on search engine marketing? Second, social media and search are rated more influential by younger buyers and high-income consumers than by other groups.

Research 192

Research Social Media B2B Statistics 192

Techipedia: Tamar Weinberg

JANUARY 5, 2011

The Power of Uniqueness: 19 Starting Points (Problogger): Darren Rowse writes about some great things that can set you apart from other bloggers. The 7 Traits of Highly Successful Bloggers (Dragos Roua): I actually appreciate this blog post. Why You Shouldn’t Write for Other Writers (Copyblogger): Stop writing for bloggers.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Writtent Blog

JULY 16, 2013

One of the most compelling reasons to blog is being able to capture interest from the 89% of consumers who begin their search for branded solutions on a major search engine: Image credit: HubSpot. If you think that blogging doesn’t work for B2B companies with serious buyer personas, you’re probably doing it wrong.

Sysomos 88

Sysomos Hubspot SEO ROI 88

Convince & Convert

JUNE 16, 2010

Whether B2B or B2C, customers are buying based on what they need. Here’s a crazy one: An online hardware goods retailer that accidentally left their snow shovel AdWords (paid search) campaign running in spring months. It’s more about demand creation. In fact they had INCREASING demand for shovels in N.

Social Media 120

Social Media Strategy Mobile Consultant 120

Webbiquity SMM

NOVEMBER 28, 2011

” Or that49% of B2B journalists write blogs, and 84% are on Twiter? Or that a third (or more, depending on which study you believe) of all clicks go to the top result on a search engine query? Paid search ads, however, still outperform both. 85% of B2B journalists are on Facebook. Or that 73% of U.S.

Statistics 222

Statistics Research Social Media B2B 222