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5 ways to create better buyer personas with social media data

Sprout Social

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. What is a buyer persona? Why are buyer personas important?

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10 Things Marketers Need to Know About Voice in 2020

Social Media Strategies Summit

However, before you can begin to understand how technology like Voice is going to impact you as a marketer it is important to understand what “Voice” is as a technology and why it is important. Below are 10 things that marketers need to know about Voice in 2020: #1: Adoption of Voice is record-breaking. What is Voice?

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

How to Use Twitter Analytics: The Complete Guide for Marketers. An avatar is a visual representation of a person for use in digital contexts. On social media, the term “avatar” also refers to your profile picture—the image that represents you on the platform. For brands, the company logo is usually the best avatar choice.

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004 Shapeshifter – ChatGPT and Jobs. Australian UnderEmployment skyrockets? Curiosity and Resilience while adapting to AI

Laurel Papworth

How will we adapt to artificial intelligence, especially in a job market that suddenly looks VERY different? Open up chatGPT, ask it to do something, write me a marketing plan, critique this statement, both positive and negative, roleplay my editor, and the response back will mean that the job is done faster.

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How to Manage Multiple YouTube Channels: Tips and Tools

Hootsuite

Then click on your avatar in the top right and choose Switch Accounts. It also has a built-in sentiment tool that lets you track how audiences are feeling about your brand in real time. This allows you to see what to improve so you get the best ROI from your marketing budget. Step 2: In the settings, go to Your Channel.

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Customer Experience Management Explained [11 Top Tips]

Hootsuite

Hootsuite Insights (powered by Brandwatch) makes it easy to track brand sentiment with intuitive word clouds and meters that gauge your sentiment and brand awareness against the competition. This boost in loyalty can act as word-of-mouth marketing and increase your Net Promoter Score (NPS). Request a demo of Hootsuite Insights.

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The 12 Best Chatbot Examples for Businesses

Hootsuite

You’ll see the three best chatbot examples in customer service, sales, marketing, and conversational AI. You can see exactly how these bots can assist with your customer service, sales, and marketing. She speaks to users with a warm voice from a smiling avatar, which is in line with Lemonade’s brand. Marketing chatbot examples.