Lexus Uses Mobile Game ‘Draw Something’ To Target Younger Audience
The Realtime Report
OCTOBER 2, 2012
By pairing with Zynga’s Draw Something – which has been downloaded 50 million times and has a large daily user base – Lexus hoped to successfully target the younger, tech-savvy demographic. ” Adweek also reported that the brand was the first automotive advertiser on Draw Something to use brand-specific color schemes.
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