Convince & Convert

MAY 4, 2016

We’re always on the hunt for a campaign or idea that will wow us or (preferably) click “Share” on social. Before the digital revolution, celebrity endorsements were the go-to tactic for this marketing strategy (think any “Got Milk” ad from the late ’90s). We’re content enthusiasts. The good news for marketers?

Influencer 60

Influencer Marketing Automotive Diagrams 60

Laurel Papworth

OCTOBER 21, 2009

I’m a huge fan of advertising campaigns in social spaces that are fun, narrative, a game, and not in your face. The agencies behind the two most successful campaigns will continue to work with Toyota on a further two projects in the new year. I hope they prove me wrong… hat tip video: @ mikezed of Profero.

Automotive 83

Automotive Technorati Widget Project 83

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. e-Strategy Trends ). Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%).

Social Media 245

Social Media B2B Marketing SEO 245

Socialmedia.biz

JUNE 8, 2018

The software pulls out social intelligence and allows you to listen to your customers and prospects on social media platforms and engage them in a customized manner. Using the software, you can measure the results of your social media marketing campaigns. You can use it to measure your online campaigns.

Crimson Hexagon 76

Crimson Hexagon Social Media Sysomos Price 76

Social Media Marketing

APRIL 3, 2013

Storify is a platform that allows you to curate content from other social networks - videos, tweets, blog posts, etc. In the "what took them so long" category, Amazon will acquire the social reading site Goodreads. and may very well point to the future of content. Google Think is a constant source of rich insights and research.

Social Media 160

Social Media Flipboard Storify Reddit 160

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. Which businesses understand the “social” part of social network, and which are just there to broadcast? tech.mn, Frontend Masters, and Request Metrics are the least social.

Company 149

Company Twitter Software System 149

Techipedia: Tamar Weinberg

MARCH 17, 2010

He also gave a simple example of how to measure Social Media ROI: What you really want to know when measuring Social Media ROI is how much money each incoming warm lead is worth. Social Media isn’t only Social Networks. Do the same thing for your social networks, and your other interactions.

Communities 237

Communities Twitter Web 2.0 ROI 237

Convince & Convert

JUNE 30, 2010

One of the greatest benefits in the emergence of social media communication and marketing is that now every consumer has a voice that can be heard. It's not like the “old days&# where TV/radios advertisements and marketing campaigns had to appeal to broadly defined targets markets. And: What is your goal in reaching them?

Social Media 128

Social Media Strategy Automotive SEO 128

Webbiquity SMM

FEBRUARY 13, 2017

Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. ” — PRDaily (Automote). These tools can help you find out. 1) Socialbakers.

Tools 207

Tools Social Media Netvibes Sample 207

Webbiquity SMM

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Which social networking site is used by 92% of senior marketing executives? While 28% of U.S.

Research 191

Research Social Media B2B Statistics 191

Bare Feet Studios

DECEMBER 13, 2008

Caveat: My father worked for Ford for 37 years, retiring as Vice President of Marketing worldwide, so I was raised in the automotive business. Take those great points on Scott’s blog post and turn them into your next ad campaign – both the formal one and the social media one.

Social Media 44

Social Media Viddler Upcoming Hosting 44