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Social Media Marketing for Beginners: 10 Tips

Hootsuite

It’s time to take your first steps into social media marketing. But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. Your mind is ready. Your body is ready. More than 4.95

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Genuine Social Media Activism: A Guide for Going Beyond the Hashtag

Hootsuite

Social media and activism have been inseparable since the 2010 Arab Spring demonstrations and since 2013, when the #BlackLivesMatter hashtag was used for the first time. In both events, social media and hashtags played an instrumental role in mobilizing the human rights movement offline. What is social media activism?

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13 Instagram Marketing Tips from Social Media Experts

Later

Looking for some expert Instagram marketing tips? Here are our top 13 Instagram marketing tips — backed by social media experts: Tell Your Story. Hide Your Hashtags in the Comments. When it comes to your Instagram presence, nothing beats authenticity. A post shared by Later: Visual Social Marketing (@latermedia). “At

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Your Biggest Questions About TikTok Marketing Answered!

agora pulse

Here’s a deeper look at TikTok marketing and some answers to your most pressing TikTok questions. TikTok launched in 2017, but only recently, marketers started to take it seriously. In my last article, I looked at TikTok marketing essentials and shared a sneak peek into the videos that went viral on the platform.

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Influencer Engagement: Finding a Fit

Waxing UnLyrical

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge. Influencer approach.

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How Glossier Built a Cult Following on Social Media

Unmetric

Glossier is a unicorn in the beauty market and there’s no other way to put it. From transforming a beauty blog into a digital marketing machine, Glossier is a classic example of a successful content to commerce leap. This digitally native vertical brand or DNVB has scaled tremendous heights in terms of engagement and following.

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Social Media Engagement: 5 Revamped Tricks for Brands

Pixlee

As it turns out, social media engagement relies on marketers having a balance of creativity, data, and luck to engage with consumers on social media. Source Authentic, Community-driven Posts. Customers value authenticity and relatability now more than ever, especially on social media. And it’s working.