Sprout Social

APRIL 7, 2020

After crowdsourcing ideas from their social community, Rothy’s identified which basic supplies to manufacture first and encouraged other brands to follow suit. Insights gleaned from social media provide brands a better understanding of what their audience is concerned with and how the ongoing pandemic is influencing their behaviors.

Brands 108

Brands Sentiment Conversation Hashtag 108

Techipedia: Tamar Weinberg

AUGUST 2, 2011

The less authentic option (I’m not recommending it, just letting you know that the option exists) is to use Amazon’s Mechanical Turk to pay people to create activity within your contest. Basically, both tools use similar, yet slightly different approaches to rank the influence of blogs, bloggers and others. SocMetrics.

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Tools Tips Marketing Social Media 277

Sprout Social

MAY 2, 2024

They’ll view your brand as a credible source of information and expertise, which can heavily influence their decision to choose you over competitors. Engagement The level of engagement your content receives heavily influences your search rankings on LinkedIn. It also makes you look professional and builds credibility.

SEO 111

SEO LinkedIn Company Tips 111

Sprout Social

SEPTEMBER 1, 2022

Despite its meteoric rise in popularity, YouTube’s influence has slipped under many marketers’ radar. From responding to questions and comments to crowdsourcing content ideas, the benefits of an active channel can’t be overstated. Note three out of four YouTube users seek out content that’s “genuine, authentic and relatable.”

YouTube 110

YouTube Brands Communities Video 110

Sprout Social

DECEMBER 6, 2021

Speaking of personal, note that three out of four YouTube users seek out content that’s “genuine, authentic and relatable.” Although you obviously shouldn’t be influenced by YouTube trolls, you should listen to what legit comments have to say. Effective management makes you more relatable.

Communities 128

Communities YouTube Engagement How To 128

Kikolani

JANUARY 13, 2014

Summary: Even if you aren’t a podcaster, these are some great tips to connect with experts, industry influencers, etc. Let people record an answer to a question on their own time for a crowdsourced interview podcast. (JE). Anyone who is not in your shoes should influence your opinion of yourself. (CB).

Review 144

Review Influencer Crowdsourcing Vimeo 144

Hootsuite

AUGUST 27, 2019

This Instagram post idea is especially great if you’re an influencer, or if your company has someone who is a thought leader in your industry. That’s great for engagement and brand authenticity. Directly crowdsourcing posts and engaging with your followers is a fantastic and easy way to create content for your brand’s Instagram feed.

Instagram 111

Instagram Engagement Hashtag Delicious 111

Convince & Convert

JUNE 23, 2010

What is the next generation of crowdsourcing? Crowdsourcing is evolving beyond the shiny contest model (Doritos’ “Crash the Super Bowl” ) and into something more meaningful to the brands embracing it and the consumers contributing to it. This is where crowdsourcing comes in. Embrace these people. We know better now.

Crowdsourcing 122

Crowdsourcing Social Media Strategy Construction 122

Sprout Social

MAY 31, 2022

Causes that are directly related to a brand’s product, values or image will always be perceived as more authentic than intermittent posts about a variety of issues. The more natural the connection is, the more authentic consumers perceive the campaign.

Activities 91

Activities Social Media Transportation Education 91

Later

MAY 28, 2020

For example, influencer @TyFrench dedicated his Instagram feed last June to educating his audience on the meaning behind the Pride flag: View this post on Instagram. Collaborating with Instagram influencers is a great way to reach new audiences and spread awareness for your Pride campaign. View this post on Instagram.

Campaign 60

Campaign Social Media How To Instagram 60

Later

JUNE 18, 2019

For example, influencer @TyFrench has dedicated his Instagram feed to educating his audience this Pride Month on the meaning behind the Pride flag: View this post on Instagram. Collaborating with Instagram influencers is a great way to reach new audiences and spread awareness for your Pride campaign. View this post on Instagram.

Campaign 56

Campaign Social Media How To Instagram 56

Webbiquity SMM

AUGUST 16, 2010

Christina Warren tells b2b marketers how to use Twitter effectively, find their “social voice,&# efficiently monitor industry developments through social media, expand their influence and more in this excellent post. Razorfish: Social Influence Marketing Trends by Digital Buzz Blog.

Social Media 202

Social Media Tools Strategy Tips 202

Kikolani

SEPTEMBER 17, 2013

Connect with influencers in your market. If you have a valuable piece of content that you want shared more widely, make sure you have built up connections with other influencers in your niche. Once you have built up connections with other influencers, they may naturally share your great content but they might also miss it.

Tips 168

Tips Influencer Blogger LinkedIn 168