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Link Love Monthly: Best of September 2010

SocialFish

How To Be The Jack Bauer Of Your Company (Adam Singer). What McDonald’s got wrong about Foursquare, Social Media strategy, measurement, and ethical reporting. Tags: Uncategorized art of social authenticity blogging datalicious event 2.0 Technology is just a tool… but are you skilled with it? Scott Brinker).

Analysis 165
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Why Your Special Offer Isn’t

Convince & Convert

15 years ago, most of us didn’t care so very much about where our meat came from, or which rental car company we used, or what type of permanent marker we wrote with – because we didn’t have any meaningful information to help us decide. When every company on the planet has a special offer, yours isn’t that special.

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Public Relations Isn’t the Cherry on Top

Social Media Strategery

" "No one is following our Twitter/Facebook/YouTube/Pinterest/LinkedIn/Foursquare account – can PR go get us more fans/followers/likes/subscribers/friends?" About making the public think your product is the best or that your company is awesome. They want companies who care about more than selling more widgets.

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7 Step Secret Sauce Recipe For Social Media Success

Diva Marketing Blog

Selfless Content - Posts that take the needs of your community into consideration and are aligned with the values of your brand/company. Keep in mind that you do not and never will "own" any social network e.g., Facebook, Twitter, Pinterest, LinkedIn, FourSquare, g+, etc.

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A Social Media Gift of Little Miracles

Diva Marketing Blog

Pull off the pretty red bow and you'll find digital platforms with funny names like blogs, Twitter, Facebook, Foursquare, Google+, LinkedIn and Pinterest. It's a world where to succeed we have to go beyond a one-off sale to opportunities where three entities: company, employee and custome can create the brand experience.

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Social Media Can "Help" Build & Promote Your Personal Brand - Part 2

Diva Marketing Blog

In part 2 they talk about authenticity and how they align the brand promise of their organizations with their own values. Facebook Linkedin Twitter Foursquare. How do you adjust your personality and values to the public forums of social media and still stay authentic and your ‘true self?’. Linkedin Twitter.

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8 ways to deal with negative comments in online communities

Laurel Papworth

Another common question is how to be “authentic, honest, transparent&# and human yet corporate-y. Well, every company does it differently, but let’s look at corporate vs personal voice when dealing with negative comments. Consumers, as much as companies are not ready for the shift to engagement. Stand up and Fight.