Adam Sherk

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Take Advantage of Additional Google News Opportunities for Publishers

Adam Sherk

1) News_keywords tag – Use the news_keywords tag to provide up to 10 defining phrases for each article. 2) Standout tag – With the standout tag you can highlight up to seven articles per week, which offers a way to give an extra boost to priority content. As I covered in Google News news_keywords Meta Tag: More Cons than Pros?

News 147
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Media Relations Gone Wrong: How Not to Pitch a Journalist (Video)

Adam Sherk

Or stand over the fax machine feeding through one press release at at time. –First you write an article about my press release. Then a bunch of other sites will take your article, barely change it and then publish it on their own sites. –But I embedded multimedia in my release. And I socialized it too. –Please.

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The Washington Post Social Reader on Facebook: Good First Impression, Good User Experience

Adam Sherk

And being able to read the articles right in the app is a big plus. And seeing that Brian Solis – who isn’t an actual friend but is a respected voice in the industry – had read certain articles did encourage me to click on them. I was curious to check out what some real friends had read.

Facebook 111
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8 Critical SEO and Digital Marketing Opportunities

Adam Sherk

Hosted and Mobile-Specific Article Formats. As a user I like the new hosted and mobile-specific article formats, be that Facebook Instant Articles , Apple News Format or Google’s AMP project. Also take advantage of additional opportunities such as the “news_keywords” meta tag and Editors’ Picks RSS feeds.

SEO 100
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News Sites on the New Digg: Who is Active, Who is Gaining Followers?

Adam Sherk

Some additional notes: 1) It is not clear yet how well using an RSS feed to automatically submit articles is working. It will be interesting to see if sites that auto-submit in volume will end up drowning out the select articles from their site each day that have a better chance of attracting diggs.

Digg 134
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News Sites Not Making Much Use of Static FBML on Facebook Pages

Adam Sherk

The Economist The Economist has multiple customized tabs for subscription, featured articles and a news quiz: Fox News Fox News offers a more visual and interactive experience through its “Fun Stuff” tab: Chicago Tribune Chicago Tribune uses a welcome tab to highlight sections and features from its main site: Yahoo!

News 181
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NBC Targets Local Markets on the New Digg

Adam Sherk

Lauren: As of now, the content from the sites is automatically submitted using a feed from our front page. Since the new Digg prioritizes a more personal connection to what you’re digging, we think that users will enjoy seeing local news in their “My News&# feed. But how have users responded so far?

Digg 166