19 Social Media Metrics That Really Matter—And How to Track Them
Hootsuite
OCTOBER 28, 2019
This article identifies the social media metrics that really matter, why they’re important, and how to track them. Table of contents. For the purposes of this article, we’ll segment the funnel into four key customer journey stages: Awareness : these metrics illuminate your current and potential audience. and the content (i.e.,
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